905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.
Site designed by Industrial Marketing Firm: Gotham
Posted August 7, 2015
People judge your business on the perception you provide. By definition, perception means: “The ability to see, hear or become aware of something through the senses.” Every interaction with your company contributes to the overall perception or “brand” a customer has about your business. If you want to create a strong company image, you must […]
Posted July 13, 2015
Industrial B2B marketers often invest more in trade show marketing than any other medium. Why? Because the opportunity for interpersonal access and influence to ideal customers is optimized. The Center for Exhibition Industry Research (CEIR) provides insightful statistics about marketing effectiveness among trade show visitors: Like most good things in life, trade show success doesn’t […]
Posted June 15, 2015
If you want to sum up today’s business climate in a few simple words, look no further than Bob Dylan’s 50-year-old anthem: “The times they are a-changin’.” Not so long ago, many manufacturers profitably turned out products that now have been replaced by advancing technology. Companies that tried to hold onto the status quo lost […]
Posted March 9, 2015
Everything on the Internet is a visual experience. If your manufacturing website isn’t constructed with up-to-date design standards, prospects will have a bad experience. And much like in brick-and-mortar scenarios, you don’t want anyone to feel this way about your company. That’s why it’s so important to have a fresh, mobile-friendly updated website design every three […]
Posted February 4, 2015
We’ve spoken about how outbound marketing builds your brand, and how it differs from inbound marketing. Today, we’d like to take that a step further in this practical guide for manufacturing and industrial marketing. In this article, we’ll expound on these points: Marketing for manufacturing companies requires a great deal of time, energy and investment. […]
Posted September 25, 2014
Successful people have “vision”. They visualize success before it happens, then effectively take strategic steps to realize goals. That vision and positive thinking allow them to uncover opportunity in challenges that others miss. The best of these are known as “visionaries” – the highest compliment we can pay to a positive thinker. Thomas Edison, a […]
Posted November 7, 2013
New marketing tools are created and abandoned every day. New channels for message distribution appear and skyrocket in popularity, only to fizzle just as fast. New companies appear, shine brightly for a few months or years, then disappear. While marketing seems to be a young, constantly evolving industry – and it is, to an extent […]
Posted September 30, 2013
Mass marketing is not as effective as it once was. It had its heyday when we had a choice of three major channels on TV and limited options for mass media otherwise. We’re all but immune to the huge campaigns that bombard us from every angle, especially since we know that the same message is […]
Posted September 16, 2013
While “inbound marketing” which involves pulling prospects to a website is currently the hot trend, traditional advertising and marketing methods continue to produce results. These tactics that have worked for generations are now called “outbound marketing.” Outbound marketing involves anything your company does to project your message outward. This may include: Taken collectively, these outbound […]
Posted September 4, 2013
Recently, I was in an antique store in Lenoir, NC. looking for a unique gift for my wife. While the store had some interesting artifacts, I really didn’t find anything that flipped my switch. My daughter Maggie, however, did find something she wanted to purchase. Ambling up to the cashier to pay, something overhead caught […]
Posted May 31, 2013
It’s easy to assume everyone understands the inherent difference between marketing to businesses (business to business, or B2B) and marketing to consumers (business to consumer, or B2C), especially if you’re on the inside of the marketing industry, neck-deep in the process every day. Here’s a brief rundown of the differences between B2B marketing – with […]
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.
Site designed by Industrial Marketing Firm: Gotham