The Word on the Street…
For many years, Toyota Textile Machinery (TTM) has used the corporate website to provide marketing information to our potential clients. We knew it was time for us to offer a more personalized website for our domestic customers. Woody and his team listened to our needs and did an excellent job putting our ideas into motion. We are extremely happy with the finished product and look forward to working with Gotham on future projects.
Chief Operating Officer
We offer material handling and ergonomic solutions to large industrial companies, and were interested in partnering with Gotham due to their deep experience in scaling up industrial businesses. Gotham’s team helped structure and refine our marketing with a comprehensive strategy, a new website, and a successful search engine advertising campaign. The results include higher search engine rankings, more leads generated, and improved top-line sales.
Gotham has done a great job on Strategic Planning, SEO, Website Layout and Design, Trade Ads, Google Ads, YouTube Channel streamlining, Ecommerce and more for us. They are a bright, creative, flexible, timely, professional team. We highly recommend them for all of your industrial marketing needs!
Woody and the Gotham team have helped us with marketing over five years and we’ve steadily grown in sales each year culminating with a record year in 2021. Woody fulfills our need for marketing leadership with the MarketingGhost Virtual CMO role and his team helps us execute our plan and hit our goals annually. If you need a small but powerful marketing team, I highly recommend Gotham.
This message is an expression of my appreciation and gratitude for your professional contribution in reversing our stagnation in top line sales. Your creative marketing strategies and inputs have clearly become synchronized with our field sales activities. This has produced a significant uptick in new customers and increased sales opportunities. Many new contacts, when visiting PDS, have remarked favorably on our revamped website. Our website is giving an impression that PDS is much larger than we actually are. As a result, we are pleased with the value received from our marketing budget and our reduced previous spending waste on lackluster trade show results. Please feel free to use me as a professional reference.
Chairman & CEO
We are thrilled with the results from the creation of iDezign, and all the creative ideas that went into the marketing of the program. With the recent roll out of the iDezign interactive page at Market we are seeing increased demand from retailers for the product. A word to manufacturers, do not underestimate the value of professional sales tools and materials. Retailers are dealing with many brands of manufacturers and an array of different messages including their own, for your product to succeed through the chaos you must invest in sales tools that speak to your target audience. Gotham was wonderful to work with. They made astute suggestions to improve the program and elevated our ideas. Everything was executed in a very professional manner. We have worked with Gotham for years, they are responsive and dedicated to providing great results.
Gotham worked with Murata Machinery, a Japanese-based leader in machine tools manufacturing, for over 15 years. In that span of time, we applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. This resulted in the Turning business unit of Murata’s Machine Tools Division having recorded its best sales in more than 40 years of company history.
I found the Gotham team to be incredibly flexible and easy to work with to help launch the rebrand of Monarch Color. Our goals included an extremely tight timeframe to rollout a redesigned, mobile-responsive website, a new product launch and print marketing collateral to support the initiative. Gotham was able to hit all the deadlines with outstanding, creative results. Gotham’s strategic approach to help us grow our market share is appreciated; they continue to help us promote our company, products and services through inbound and outbound marketing tactics.
VP Sales & Marketing
We have always had a great reputation for building our line of reliable, HASKO heavy-built machines within the hardwood flooring industry. However, most of our marketing efforts were minimal and didn’t reflect the quality of the machines we build. Gotham helped elevate our branding in one year with a logo, business card rebrand, overview video, product videos, press releases, trade advertising, social media, inbound marketing and a new trade show booth. Gotham invested the time to understand our business, our culture and overall goals to craft a strategic plan to help us reach additional woodworking markets that had been previously untapped. The Gotham team was easy to work with and we are extremely pleased with the results.
The first year we worked with Gotham, they were able to build a cohesive marketing strategy, rebrand the company, and create and implement inbound/outbound marketing that helped grow our first year sales by 60%. Our second year sales grew by 40% and enabled us to add a second production shift. Our marketing program is now highly organized and a CRM is used to measure leads and keep our internal sales team organized. Woody, Gotham President, has led our marketing program for the past four years. He is trustworthy, knowledgeable and he understands how to take companies to the next level.
Inside Sales Manager