People judge your business on the perception you provide. By definition, perception means:
“The ability to see, hear or become aware of something through the senses.”
Every interaction with your company contributes to the overall perception or “brand” a customer has about your business. If you want to create a strong company image, you must understand how to show and communicate your strengths in every facet.
At the end of the day, brand consistency is king.
Provide people with a consistent view of your company and you’ll be able to create a powerful image. One way to show consistency is through the various factors of customer perception, such as:
1. Brand Colors
The colors you choose for your brand lay the foundation of your communication. They are a psychological element that communicates with the customer on a deep level.
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2. Logo Design
Much like brand colors, there’s a psychology behind good logo design. Combining a basic understanding of this psychology with your overall corporate values will help you create a modern logo that resonates with your customers.
3. Positioning Statement
A positioning statement is the thing that sets you apart from other competitors in the marketplace.
4. Promotional Materials
Companies use many promotional materials to market their brand. A few include:
- Brochures
- Business cards
- Website
- Flyers
- Packaging
You should strive for the same type of design and feel across each of these materials. Remember, a strong image starts with consistency.
5. Customer Support
Having great customer support is one of the most important factors in your image. Poor customer support can ruin your company faster than any design error. This includes things like:
- How your employees answer the phone.
- The response speed to customer support inquiries.
- Taking responsibility for mistakes and failures.
- Exuding patience, even when dealing with difficult customers.
- Making your customers feel appreciated.
Ultimately, you must do business with integrity. That’s the key to a long-lasting company image. It’s very difficult to turn things around if you do business poorly. Keep things legitimate from the beginning and you’ll be well on your way.
If you know of someone that could benefit from a stronger company image, please share this article on social media. They’ll thank you for it.
For more information on building a strong company image, contact the industrial branding experts at Gotham, LLC at industrialmarketingexperts.com.
