Muratec Campaign

Muratec - Gotham Industrial Marketing
marketing for foreign manufacturers
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Murata Machinery USA, Inc. a subsidiary of Murata Machinery Ltd., Kyoto, Japan, is a world leader in manufacturing automated material-handling systems, machine-tool technology and textile machinery. Murata markets and sells machine tools to North America, Canada and Mexico under the Muratec brand.

Markets Served:

  • Automotive manufacturing
  • Military
  • Sheet metal fabrication industry
  • Machine shops

Services Provided:

  • Marketing consulting
  • Strategic marketing planning
  • Art direction
  • Messaging strategy
  • Public relations
  • Website design
  • Mobile website design
  • Search engine optimization (SEO)
  • Website maintenance
  • Budget management
  • PowerPoint design
  • Google AdWords campaign management
  • Trade ads
  • Trade show booth design
  • Email marketing
  • Banner ads
  • Logo design
  • Brochures
  • Case studies
  • Custom Facebook design
  • Custom YouTube design
  • Media placement
  • Video editing
  • Direct mail

Results:

Since 1999, Gotham has worked on a project basis with Murata, a Japanese-based leader in machine tools manufacturing and, in 2010, Murata named Gotham its agency of record. Gotham has applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. In 2013, the Turning business unit of Murata’s Machine Tools Division recorded its best sales in more than 40 years of company history.

Muratec's Portfolio:

All Campaigns:


Benz


Betco


Hasko


Monarch


Muratec


Overnight Sofa


Southern Glove


Testimonial:

"Gotham worked with Murata Machinery, a Japanese-based leader in machine tools manufacturing, for over 15 years. In that span of time, we applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. This resulted in the Turning business unit of Murata’s Machine Tools Division having recorded its best sales in more than 40 years of company history."

Steve Landrum - Sales Manager, Murata Machinery USA, Inc.

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