Muratec Campaign

Muratec - Gotham Industrial Marketing
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    About:

    Murata Machinery USA, Inc., a subsidiary of Murata Machinery Ltd., Kyoto, Japan, is a world leader in manufacturing automated material-handling systems, machine-tool technology, and textile machinery. Murata markets and sells machine tools to North America, Canada, and Mexico under the Muratec brand.

    Markets Served:

    • Automotive manufacturing
    • Military
    • Sheet metal fabrication industry
    • Machine shops

    Services Provided:

    • Marketing consulting
    • Strategic marketing planning
    • Art direction
    • Messaging strategy
    • Public relations
    • Website design
    • Mobile website design
    • Search engine optimization (SEO)
    • Website maintenance
    • Budget management
    • PowerPoint design
    • Google AdWords campaign management
    • Trade ads
    • Trade show booth design
    • Email marketing
    • Banner ads
    • Logo design
    • Brochures
    • Case studies
    • Custom Facebook design
    • Custom YouTube design
    • Media placement
    • Video editing
    • Direct mail

    Challenge:

    Murata Machinery and the Muratec brand are significant names in the machine tool industry. Still, the company subsisted mainly on word of mouth in the U.S. With no internal marketing department, Muratec only sporadically marketed around major trade shows. Marketing efforts were disorganized, and the company lacked a go-to-market plan.

    Results:

    Since 1999, Gotham has worked on a project basis with Murata, a Japanese-based leader in machine tools manufacturing, and, in 2010, Murata named Gotham its agency of record. Gotham has applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits, and awareness of the company’s Muratec brand. In 2013, the Turning business unit of Murata’s Machine Tools Division recorded its best sales in more than 40 years of company history.

    Muratec Portfolio:

    All Campaigns:


    Benz

    Betco

    Hasko

    Toyota

    IMA Schelling

    ASI

    Monarch

    Muratec

    PowerPusher

    Overnight Sofa

    PDS

    Southern Glove

    Testimonial:

    "Gotham worked with Murata Machinery, a Japanese-based leader in machine tools manufacturing, for over 15 years. In that span of time, we applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. This resulted in the Turning business unit of Murata’s Machine Tools Division having recorded its best sales in more than 40 years of company history."

    Steve Landrum - Sales Manager
    Murata Machinery USA, Inc.

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