PROVEN MARKETING FOR MID-SIZED MANUFACTURERS WITH

  • Marketing budgets exceeding $40K a year
  • Web design + SEO budgets ranging from $6K to $20K
  • Flat or declining sales
  • An E-commerce store performing poorly
  • Poor brand recognition
  • Lackluster marketing organization
  • Overburdened owner or sales manager due to marketing focus
  • Weak analytic tracking of marketing efforts
  • Money wasted on marketing initiatives

WE ARE 100% INVESTED IN YOUR LONG-TERM SUCCESS

  • A B2B industrial marketing firm with 35+ years of experience
  • Annual campaign creation and management or single projects
  • Proven marketing methodology
  • All the big agency abilities without the overhead
  • Easy to do business with
  • Marketing efforts are measured to optimize results
  • As a B2B industrial marketing firm, we speak your language
  • We focus on improving the bottom line for our manufacturing clients

Industrial Marketing Agency for Mid-Sized Manufacturers

We help manufacturers generate qualified leads and sustainable revenue growth.

Gotham is an industrial marketing agency specializing in mid-sized manufacturers.  Since 1989, we have helped manufacturing companies strengthen their market position, generate qualified RFQ’s, and build sustainable revenue growth.

Most of our clients lack an internal marketing department. Others have marketing in place but require more organization, strategic direction, and measurable results.

Plug Gotham into your organization as your strategic industrial marketing team.

digital marketing

Common Marketing Challenges for Manufacturers

As competition intensifies, these obstacles can impede revenue growth and visibility within your target markets. A structured, revenue-focused marketing approach can change that.


Revenue-First Industrial Marketing System for Manufacturers

We combine strategic planning with clear, credible communication to help manufacturers build authority and generate qualified opportunities.

Our approach is practical, disciplined, and aligned with your sales objectives.

  • 1. Strategic
    Positioning
    We work with you and your team to define:
    • Clear competitive differentiation
    • Target markets and buyer profiles
    • Core messaging aligned with business goals

    This foundation ensures that all marketing efforts support revenue growth.

  • 2. Clear and Authentic
    Industrial Messaging

    Industrial buyers respond to credibility, expertise, and clarity. We translate complex capabilities into straightforward, professional messaging that:

    • Builds trust with engineers and procurement teams
    • Reinforces technical competence
    • Positions your company as a reliable partner

    No hype. Just accurate, compelling communication that sells.

  • 3. Dependable Lead
    Generation Programs

    We implement structured marketing initiatives designed to:

    • Increase inbound RFQs and leads
    • Support business development efforts
    • Build brand visibility and equity in target markets

    Digital tactics are measured and modified to optimize results.

Trusted By Industrial Manufacturers

Why Mid-Sized Manufacturers Trust Us.

We help manufacturers build marketing systems that support consistent growth.

What Clients Are Saying About Us:

Thermoplastic Processes

Gotham was a true partner in helping us reimagine our brand. As a manufacturer of extruded plastic tubing, rod, and profiles, it was important that our branding communicated the quality and professionalism that define Thermoplastic Processes. From day one, Gotham understood our goals and brought them to life.Our new logo is clean, modern, and perfectly aligned with our identity. The website they designed is not only visually appealing but also highly functional — it clearly presents our full product range and is easy for our customers to navigate. We’ve already received positive feedback on the updated look and improved user experience.Redesigning a website is no small task, but Gotham kept everything organized and easy to manage. Their team was responsive, easy to work with, and kept the project moving forward. We’re proud of the results and would gladly recommend Gotham to anyone looking to elevate their brand and online presence.

Alyson Kinney

Business Development Manager

HASKO

We have always had a great reputation for building our line of reliable, HASKO heavy-built machines within the hardwood flooring industry. However, most of our marketing efforts were minimal and didn’t reflect the quality of the machines we build. Gotham helped elevate our branding in one year with a logo, business card rebrand, overview video, product videos, press releases, trade advertising, social media, inbound marketing and a new trade show booth. Gotham invested the time to understand our business, our culture and overall goals to craft a strategic plan to help us reach additional woodworking markets that had been previously untapped. The Gotham team was easy to work with and we are extremely pleased with the results.

Randy Brooks

President

Murata Machinery USA, Inc.

Gotham worked with Murata Machinery, a Japan-based leader in machine tools manufacturing, for over 15 years. In that span of time, we applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. This resulted in the Turning business unit of Murata’s Machine Tools Division having recorded its best sales in more than 40 years of company history.

Steve Landrum

Sales Manager

Overnight Sofa

We are thrilled with the results from the creation of iDezign, and all the creative ideas that went into the marketing of the program. With the recent roll out of the iDezign interactive page at Market we are seeing increased demand from retailers for the product. A word to manufacturers, do not underestimate the value of professional sales tools and materials. Retailers are dealing with many brands of manufacturers and an array of different messages including their own, for your product to succeed through the chaos you must invest in sales tools that speak to your target audience. Gotham was wonderful to work with. They made astute suggestions to improve the program and elevated our ideas. Everything was executed in a very professional manner. We have worked with Gotham for years, they are responsive and dedicated to providing great results.

Amy Johnson

President

Southern Glove Inc.

Gotham has truly worked wonders with our web presence and public relations efforts. Just in the last three quarters, we’ve seen nearly a 90% increase in total monthly visits to the website, about 50% more pages being viewed, and nine times the number of mobile visits we had before Gotham got involved. They’re consistently keeping us on Google’s first page for our most important keywords, and our press releases are circulating all over the web and in newspapers and industry magazines that really matter. We couldn’t be more thrilled with this partnership.

Brent Fidler

President

Precision Drive Systems

This message is an expression of my appreciation and gratitude for your professional contribution in reversing our stagnation in top line sales. Your creative marketing strategies and inputs have clearly become synchronized with our field sales activities. This has produced a significant uptick in new customers and increased sales opportunities. Many new contacts, when visiting PDS, have remarked favorably on our revamped website. Our website is giving an impression that PDS is much larger than we actually are. As a result, we are pleased with the value received from our marketing budget and our reduced previous spending waste on lackluster trade show results. Please feel free to use me as a professional reference.

Allen Turk

Chairman & CEO

IMA Schelling Group

Woody and the Gotham team have helped us with marketing over five years and we’ve steadily grown in sales each year culminating with a record year in 2021. Woody fulfills our need for marketing leadership with the MarketingGhost Virtual CMO role and his team helps us execute our plan and hit our goals annually. If you need a small but powerful marketing team, I highly recommend Gotham.

Peter Tuenker

Managing Director

Air Specialists, Inc.

We offer material handling and ergonomic solutions to large industrial companies, and were interested in partnering with Gotham due to their deep experience in scaling up industrial businesses. Gotham’s team helped structure and refine our marketing with a comprehensive strategy, a new website, and a successful search engine advertising campaign. The results include higher search engine rankings, more leads generated, and improved top-line sales.

Tim Bradigan

President

Toyota Textile Machinery

For many years, Toyota Textile Machinery (TTM) has used the corporate website to provide marketing information to our potential clients. We knew it was time for us to offer a more personalized website for our domestic customers. Woody and his team listened to our needs and did an excellent job putting our ideas into motion. We are extremely happy with the finished product and look forward to working with Gotham on future projects.

Michael Baker

Chief Operating Officer

Betco

The first year we worked with Gotham, they were able to build a cohesive marketing strategy, rebrand the company, and create and implement inbound/outbound marketing that helped grow our first year sales by 60%. Our second year sales grew by 40% and enabled us to add a second production shift. Our marketing program is now highly organized and a CRM is used to measure leads and keep our internal sales team organized. Woody, Gotham President, has led our marketing program for the past four years. He is trustworthy, knowledgeable and he understands how to take companies to the next level.

John Barnard

Inside Sales Manager

Power Pusher

Gotham has done a great job on Strategic Planning, SEO, Website Layout and Design, Trade Ads, Google Ads, YouTube Channel streamlining, Ecommerce and more for us. They are a bright, creative, flexible, timely, professional team. We highly recommend them for all of your industrial marketing needs!

Julie Hicks

Marketing Director

Monarch Color Corp

I found the Gotham team to be incredibly flexible and easy to work with to help launch the rebrand of Monarch Color. Our goals included an extremely tight timeframe to rollout a redesigned, mobile-responsive website, a new product launch and print marketing collateral to support the initiative. Gotham was able to hit all the deadlines with outstanding, creative results. Gotham’s strategic approach to help us grow our market share is appreciated; they continue to help us promote our company, products and services through inbound and outbound marketing tactics.

Aaron Blank

VP Sales & Marketing

Industries We Specialize in:

View all →

Let's
Talk!

Let's Discuss the Possibilities!


Industrial Marketing Company - Gotham | NC, SC, GA, TN, VA

905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099

Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.

Site designed by Industrial Marketing Firm: Gotham