Results

We Achieve Marketing Results For You. Then We Prove It.

Concentration on strategically marketing your industrial products and services separates Gotham from most every marketing firm in the world. At the end of the year, we expect better leads, more sales closed and greater profitability Everything we create on your behalf is part of a bigger plan to add positive growth to your bottom line. We constantly measure and tweak messaging and campaigns to maximize response.

Results:

Overnight Sofa launched iDezign at the Furniture Market in High Point, NC to resounding response. Within a year of rolling out the communications program, Overnight has enrolled 30 furniture retailers with over 100 store chains representing the custom sleeper program with over 1,000 units sold! The following year, the interactive web interface for iDezign was introduced which offers a “What You See Is What You Get” opportunity to change fabrics, arms and length of sofa. The innovative iDezign program puts the creation of the sofa in the consumer’s hands and allows them to rotate it 360 degrees prior to purchase. Overnight Sofa expects even greater success in the future with the launch of the interactive iDezign component.

View Overnight Sofa Campaign

Results:

Gotham conceived a strategic plan to position the B2B and B2C company as a single-source self-storage resource capitalizing on a unique mix of in-house services including consultative sales experience, design/engineering, component, and door and building manufacturing and installation. Results have been dramatic. In the two years the company has worked with Gotham for strategic marketing planning and execution, BETCO sales increased 60 percent in the first year and are on pace to grow another 40 percent in the second (current) year.

Due to demand, BETCO added a second shift and is presently at 100 percent of manufacturing capacity. The company attributes this growth to a rebounding real estate market, heightened brand awareness in the marketplace, more leads, and better-quality prospects due to integrated inbound and outbound marketing efforts by Gotham.

View BETCO Campaign

Results:

Precision Drive Systems (PDS) hired Gotham owner Woody Stoudemire to virtually direct their marketing program in mid-2017. Woody continues to provide marketing management, annual marketing budgeting, annual marketing strategies, customer surveys, analytical data analysis and market research for PDS. Through the addition of a new website design, pay-per-click marketing, social media and email marketing, Gotham has significantly helped the profitability of PDS, while raising brand awareness and sales opportunities in the woodworking, stone and marble, glass, composites and metalworking industries. In a 2020 to 2021 comparison, website lead conversions have grown over 389%!

View PDS Campaign

Results:

Gotham worked with Murata Machinery, a Japanese-based leader in machine tools manufacturing, for over 15 years. In that span of time, we applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. This resulted in the Turning business unit of Murata’s Machine Tools Division having recorded its best sales in more than 40 years of company history.

View Muratec Campaign

Results:

BENZ is an established brand in European markets, but despite a great reputation for advanced engineering and tooling performance, the company’s North American presence, BENZ, Inc. lacked brand awareness in its target markets of wood, metal and composites. Gotham developed a strategic plan that encompassed a new web presence, print and online marketing, trade shows, direct marketing, both paid and organic search campaigns and social media.

After three years of Gotham managing BENZ, Inc.’s brand strategy, the company has experienced growth in name awareness, brand recognition, leads and sales. Within a year of launching BENZ’s North American website, www.benztooling.com web visits were increased by 113%, in the same time period, page views increased by 86%. Gotham built a new social media presence for the company on YouTube and Facebook. Through social media content management, Gotham was able to build Facebook “Likes” to over 600 (and climbing) in just two months’ time. Since Gotham has worked with Benz, Inc., sales revenue has grown by 28% over its three target market segments of wood, metal and composites.

View BENZ Campaign

Results:

HASKO Inc., based in Chattanooga, Tenn., engineers and manufactures the innovative line of Hasko Heavy-Built equipment and Haskan scanners that detect defects in wood flooring. Since 1930, the customer-driven company has been satisfying the needs of the wood-processing industry, combining robust design with modern technology. HASKO takes pride in becoming a vital part of its customers’ success.

View Hasko Campaign

Results:

Monarch Color Corporation has enjoyed success and grown steadily based on the quality of their product and reputation for consultative service to their customers. Prior to engaging Gotham, Monarch had a limited web presence and marketing limited to personal visits to regional customers. To explode brand recognition across the US and beyond, a new brand was launched with a search optimized, responsive web redesign. The site and new products have been promoted through inbound marketing tactics such as social media, animated banners, pay-per-click marketing and outbound tactics such as print advertising, new collateral brochures and press releases.

View Monarch Color Campaign

Results:

Deploying a new responsive website and digital marketing tactics has paid big dividends for Southern Glove, a personal protection equipment (PPE) manufacturer. Within a year’s time, the company realized a 90 percent increase in monthly visits to the site, 50 percent more pages viewed and nine times the mobile visits. Gotham works with Southern Glove to drive web traffic through an integrated, multi-channel marketing campaign combining inbound and outbound tactics and employing consistent brand messaging through traditional and non-traditional marketing methods.

View Southern Glove Campaign

For more information on creating an industrial marketing campaign for your company, contact us below.

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