We Achieve Marketing Results For You. Then We Prove It.

Concentration on strategically marketing your industrial products and services separates Gotham from most every marketing firm in the world. At the end of the year, we expect better leads, more sales closed and greater profitability Everything we create on your behalf is part of a bigger plan to add positive growth to your bottom line. We constantly measure and tweak messaging and campaigns to maximize response.


Overnight Sofa launched iDezign at the 2016 Furniture Market in High Point, NC to resounding response. Within a year of rolling out the communications program, Overnight has enrolled 30 furniture retailers with over 100 store chains representing the custom sleeper program with over 1,000 units sold! At the 2017 Furniture Market, the interactive web interface for iDezign was introduced which offers a “What You See Is What You Get” opportunity to change fabrics, arms and length of sofa. The innovative iDezign program puts the creation of the sofa in the consumer’s hands and allows them to rotate it 360 degrees prior to purchase. Overnight Sofa expects even greater success in the future with the launch of the interactive iDezign component.

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Gotham conceived a strategic plan to position the B2B and B2C company as a single-source self-storage resource capitalizing on a unique mix of in-house services including consultative sales experience, design/engineering, component, and door and building manufacturing and installation. Results have been dramatic. In the two years the company has worked with Gotham for strategic marketing planning and execution, BETCO sales increased 60 percent in the first year and are on pace to grow another 40 percent in the second (current) year.

Due to demand, BETCO added a second shift and is presently at 100 percent of manufacturing capacity. The company attributes this growth to a rebounding real estate market, heightened brand awareness in the marketplace, more leads, and better-quality prospects due to integrated inbound and outbound marketing efforts by Gotham.

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PDS operates worldwide service locations, providing manufacturers with better-than-new repairs (within 2 microns) on spindles for wet and dry material removal precision machining applications. Since 1996, PDS’ factory trained engineers and technicians have successfully rebuilt and globally supported more than 36,000 spindles.

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Gotham worked with Murata Machinery, a Japanese-based leader in machine tools manufacturing, for over 15 years. In that span of time, we applied proactive, data-driven strategic marketing planning and built integrated inbound and outbound marketing campaigns that boosted sales, profits and awareness of the company’s Muratec brand. This resulted in the Turning business unit of Murata’s Machine Tools Division having recorded its best sales in more than 40 years of company history.

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BENZ is an established brand in European markets, but despite a great reputation for advanced engineering and tooling performance, the company’s North American presence, BENZ, Inc. lacked brand awareness in its target markets of wood, metal and composites. Gotham developed a strategic plan that encompassed a new web presence, print and online marketing, trade shows, direct marketing, both paid and organic search campaigns and social media.

After three years of Gotham managing BENZ, Inc.’s brand strategy, the company has experienced growth in name awareness, brand recognition, leads and sales. Within a year of launching BENZ’s North American website, web visits were increased by 113%, in the same time period, page views increased by 86%. Gotham built a new social media presence for the company on YouTube and Facebook. Through social media content management, Gotham was able to build Facebook “Likes” to over 600 (and climbing) in just two months’ time. Since Gotham has worked with Benz, Inc., sales revenue has grown by 28% over its three target market segments of wood, metal and composites.

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HASKO Inc., based in Chattanooga, Tenn., engineers and manufactures the innovative line of Hasko Heavy-Built equipment and Haskan scanners that detect defects in wood flooring. Since 1930, the customer-driven company has been satisfying the needs of the wood-processing industry, combining robust design with modern technology. HASKO takes pride in becoming a vital part of its customers’ success.

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Monarch Color Corporation, established in 1977 in Charlotte, NC, has grown to become a global ink supplier presence for the flexo and offset printing markets by consistently providing ink innovation and setting new standards of excellence in product quality. The company offers total solutions for print press consumable needs. In 2017, Monarch launched a new line of plastisol Inks targeting the previously untapped screen printing market.

With six facilities around the globe, Monarch offers personalized service to their customers.

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Southern Glove is a family-owned and -operated industrial glove manufacturer. Since 1945, the company has provided top-quality industrial work gloves, hand and arm protection products and industrial aprons to customers throughout the United States. Southern Glove also offers full-package manufacturing, which includes contract cutting and sewing services for top-quality private label industrial apparel, safety accessories and other fabric products made to customers’ specifications.

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For more information on creating an industrial marketing campaign for your company, contact us below.

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