IMA Schelling Campaign

IMA Schelling - Gotham Industrial Marketing
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    About

    Two great leaders in the machine industry – Schelling America, Inc., and IMA America, Corp. – joined forces under the IMA Schelling Group flag to serve the North American woodworking, metalworking, plastics, and composites markets. IMA Schelling is a single-source provider of sales, service, and support of IMA and Schelling machinery and automated material handling systems. IMA Schelling Group works collaboratively with mid-sized woodworking, metalworking, and plastics shops to enterprise-level plants to engineer customized, industrial manufacturing solutions that optimize throughput. IMA Schelling can help companies ranging from batch size one to volume production, improving operational efficiency and return on investment.

    Markets Served:

    • Woodworking
    • Metalworking
    • Plastics/Composites
    • Material Handling

    Services Provided:

    • Marketing consulting
    • Strategic marketing planning
    • Creative direction
    • Responsive website design
    • Search Engine Optimization (SEO)
    • Website maintenance
    • Social media management
    • Google AdWords management
    • Tradeshow signage
    • Logo design
    • Print ad design
    • Media placement
    • Brochure design
    • Email marketing
    • Banner ad design and placement
    • Press release writing and distribution
    • Video production

    Challenge:

    IMA Schelling Group’s marketing program lacked an internal marketing person with the knowledge to conceive and run an integrated marketing program. This led to marketing program disorganization, poor brand awareness and a situation where the company was being out-marketed by key competitors.

    Results:

    IMA Schelling Group has been a Gotham client for over ten years. The relationship was deepened within the past five years with the company opting for Gotham’s virtual Chief Marketing Officer service - MarketingGhost. This unique service allows IMA Schelling to have all the benefits of a marketing director/Chief Marketing Officer at a part-time rate. The strategic marketing plan is modified annually based on the prior year’s results to lower cost per lead and increase close rates. Throughout the working relationship between Gotham and IMA Schelling Group, brand awareness and sales have grown in their core markets of wood, metal, and plastics/composites. In 2021, amid a global pandemic, IMA Schelling Group notched its best sales year within the U.S. since 1986.

    IMA Schelling Portfolio:

    All Campaigns:


    Benz


    Betco


    Hasko


    Toyota


    ASI


    Monarch


    Muratec


    PowerPusher


    Overnight Sofa


    PDS


    Southern Glove


    Testimonial:

    "Woody and the Gotham team have helped us with marketing over five years and we’ve steadily grown in sales each year culminating with a record year in 2021. Woody fulfills our need for marketing leadership with the MarketingGhost Virtual CMO role and his team helps us execute our plan and hit our goals annually. If you need a small but powerful marketing team, I highly recommend Gotham."

    Peter Tuenker - Managing Director
    IMA Schelling Group, USA

    Ready to entrust the perception of your company to Gotham?

    Contact us today!



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