Overnight Sofa Campaign

Overnight Sofa, established in 1989, is a privately held company that specializes exclusively in sleeper sofas and stationary loveseats designed for contemporary living. Located in Hickory, NC, Overnight desired to make their furniture more attractive to retailers and consumers with a custom furniture program.

Using Overnight Sofa’s interactive iDezign program on the Overnight website or retail floor, customers can design their own custom sleeper sofa in a wide variety of configurations and fabric styles. Once complete, the customer can print out and take their design to an Overnight Sofa retailer to price and order their custom sleeper sofa.

Overnight Sofa launched iDezign at the 2016 Furniture Market in High Point, NC to resounding response. Within a year of rolling out the communications program, Overnight has enrolled 30 furniture retailers with over 100 store chains representing the custom sleeper program with over 1,000 units sold! At the 2017 Furniture Market, the interactive web interface for iDezign was introduced which offers a “What You See Is What You Get” opportunity to change fabrics, arms and length of sofa. The innovative iDezign program puts the creation of the sofa in the consumer’s hands and allows them to rotate it 360 degrees prior to purchase. Overnight Sofa expects even greater success in the future with the launch of the interactive iDezign component.