Posted August 16, 2011
Sales and marketing are joined at the hip. Think of marketing as the big umbrella under which sales, advertising and public relations all fall. Advertising and public relations can be organized and managed. It’s salespeople who typically are the wild cards in the marketing mix. Salespeople are by nature extroverted and inclined to be persuasive […]
Posted July 13, 2011
If “SEO” pops up in conversations regarding Internet marketing and you’re not clear on the meaning, you’re not alone. SEO is an acronym for “Search Engine Optimization” and it is a key element for the promotion of a website. Search engines in general are the “Index of the Internet,” searching billions of pages for the key […]
Posted November 19, 2010
There are two things you can do to vastly improve your marketing program. First, define what your company is great at. That will be your core competency. Then, delineate the factors that differentiate your product or service from the competition. By defining core competency and communicating the differences between your company and competitors, you are […]
Posted October 20, 2009
There are more ways than ever to communicate with prospects. From traditional mass media to cutting edge digital technology, the ever- widening array of media vehicles assault the senses daily. This “fragmentation” makes the job of the marketer extremely difficult- there are plenty of communication vehicles, but which ones will the target market utilize? One […]
Posted May 12, 2009
This year, Gotham celebrates its 20 year anniversary as a strategic marketing firm. This year also marks the third recession we have endured during those 20 years. Advertising agencies are usually “first in, first out” of a recession, due to the popular theory that marketing is an “optional expense.” At the sniff of economic turmoil, […]
Posted April 30, 2009
1. Many companies tie their advertising to what competitors are doing. How could so many people have missed the “Would you jump off a bridge if others did?” speech from their mom. These “me too” companies will always struggle to get ahead of the competition because they are emulating others. The idea is to be […]
Posted March 27, 2009
This year Gotham, LLC is celebrating our 20th year of providing marketing, advertising and public relations to our business-to-business clients. Although the economy is extremely challenging, 2008 was our best year ever. We are committed to making 2009 another stellar year by focusing on operations and providing the highest level of service we can to […]
Posted March 2, 2009
What could you say about yourself in 30 seconds that would sound memorable but not “needy”? Create a good sound bite that communicates your personal brand. This concise but comprehensive personal summary is often referred to as the “elevator speech” because you have a limited amount of time in which to deliver it. The elevator […]
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.
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