Posted August 10, 2018
If you’re not getting enough organic traffic to your industrial website, it may be time to invest in pay-per-click (PPC) advertising, an effective online marketing strategy for manufacturers. Pay-per-click advertising is considered “buying your way to the top” of search engines. It is effectively an auction for key phrases. The higher the bid and the […]
Posted July 3, 2018
Think of a website as a first handshake. A firm handshake with confident eye contact makes a great impression. Flimsy, clammy handshakes don’t inspire confidence and can lose a sale. Does your website inspire confidence, credibility and trust? Put yourself in your prospects’ shoes and evaluate your website based on this 7-step checklist. If you […]
Posted May 24, 2016
1- WHAT ARE YOU SELLING? One of the biggest mistakes in industrial product marketing is not identifying or describing your products or services to the customer. Keep your descriptions simple and understandable for the greatest marketing success. 2- A GENERIC POSITION! Rather than trying to be all things to all people, find your niche. To get […]
Posted May 23, 2016
While client testimonials can be powerful, they can sometimes be taken with a grain of salt. Case studies, however, provide a step by step demonstration of your capabilities, and more importantly, how they benefited a specific client. Well constructed and properly written case studies don’t just state that a customer was satisfied, it shows how […]
Posted December 7, 2015
You can use and leverage video in a variety of ways. It’s a medium that allows for creative liberty and compelling storytelling. In the manufacturing world, video is becoming more and more popular among consumers. Statistics show that this popularity will continue to rise. That means industrial companies should start preparing for video marketing. These […]
Posted November 2, 2015
So, you’re about to release a new industrial product and you want to make some sales? In order to maximize your launch, you need to create a strong marketing strategy. It will guide your marketing efforts and ensure that you get the biggest bang possible. When it comes to promoting new industrial products, here are […]
Posted September 14, 2015
According to a recent survey provided by TMG Custom Media & Marketing Tech Blog, 61% of consumers said that they feel better about a company that delivers custom content on a consistent basis. That’s an impressive statistic. With every passing day, it’s becoming more and more important to invest in content. The value it brings […]
Posted September 7, 2015
We’re living in the digital age. Traditional marketing methods for selling industrial products are being replaced with digital marketing strategies that embrace evolving technologies. But the replacements don’t stop with your marketing department. Even traditional sales strategies are receiving an upgrade with the emergence of new tactics. Long gone are the days where you have […]
Posted August 7, 2015
People judge your business on the perception you provide. By definition, perception means: “The ability to see, hear or become aware of something through the senses.” Every interaction with your company contributes to the overall perception or “brand” a customer has about your business. If you want to create a strong company image, you must […]
Posted July 13, 2015
Industrial B2B marketers often invest more in trade show marketing than any other medium. Why? Because the opportunity for interpersonal access and influence to ideal customers is optimized. The Center for Exhibition Industry Research (CEIR) provides insightful statistics about marketing effectiveness among trade show visitors: Like most good things in life, trade show success doesn’t […]
Posted June 15, 2015
If you want to sum up today’s business climate in a few simple words, look no further than Bob Dylan’s 50-year-old anthem: “The times they are a-changin’.” Not so long ago, many manufacturers profitably turned out products that now have been replaced by advancing technology. Companies that tried to hold onto the status quo lost […]
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.
Site designed by Industrial Marketing Firm: Gotham, LLC
