PDS Campaign

PDS - Gotham Industrial Marketing
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    About:

    Precision Drive Systems operates worldwide service locations, providing manufacturers with better-than-new repairs and rebuilds (within 2 microns) for precision machining spindles for material removal applications. Since 1996, PDS factory-trained engineers and technicians have successfully rebuilt and supported more than 40,000 spindles globally.

    Markets Served:

    • Robotics
    • Aerospace
    • Automotive
    • Bearings
    • Stone Cutting
    • Plastics/Composites
    • Woodworking
    • Machine Shops

    Services Provided:

    • Marketing consulting
    • Strategic marketing planning
    • Art direction
    • Messaging strategy
    • Public relations
    • Website design
    • Mobile website design
    • Search engine optimization (SEO)
    • Website maintenance
    • Budget management
    • PowerPoint design
    • Google AdWords campaign management
    • Trade ads
    • Vehicle Signage
    • Trade show booth design
    • Email marketing
    • Banner ads
    • Logo design
    • Brochures
    • Case studies
    • Custom Facebook design
    • Custom YouTube design
    • Media placement
    • Video editing
    • Direct mail

    Challenge:

    Since 1996, PDS has exclusively depended on trade shows and person-to-person sales visits to build the business. There was no annual strategic marketing plan and minimal measurement of marketing activities.

    Results:

    Precision Drive Systems (PDS) hired Gotham owner Woody Stoudemire to direct their marketing program in mid-2017. Woody provides marketing management, annual marketing budgeting, yearly marketing strategies, customer surveys, analytical data analysis, and market research for PDS. By adding a new website design, pay-per-click marketing, social media, and email marketing, Gotham has significantly helped the profitability of PDS while raising brand awareness and sales opportunities in the woodworking, stone, and marble, glass, composites, and metalworking industries. In a 2020 to 2021 comparison, website lead conversions have grown over 389%!

    PDS Portfolio:

    All Campaigns:


    Benz

    Betco

    Hasko

    Toyota

    ASI

    Monarch

    Muratec

    PowerPusher

    Overnight Sofa

    PDS

    Southern Glove

    Testimonial:

    "This message is an expression of my appreciation and gratitude for your professional contribution in reversing our stagnation in top line sales. Your creative marketing strategies and inputs have clearly become synchronized with our field sales activities. This has produced a significant uptick in new customers and increased sales opportunities. Many new contacts, when visiting PDS, have remarked favorably on our revamped website. Our website is giving an impression that PDS is much larger than we actually are. As a result, we are pleased with the value received from our marketing budget and our reduced previous spending waste on lackluster trade show results. Please feel free to use me as a professional reference."

    Allen Turk - Chairman & CEO
    Precision Drive Systems, LLC

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