Precision Drive Systems operates worldwide service locations, providing manufacturers with better-than-new repairs and rebuilds (within 1 micron) for precision machining spindles for material removal applications. Since 1996, PDS factory-trained engineers and technicians have successfully rebuilt and supported more than 40,000 spindles globally.
Since 1996, PDS has exclusively depended on trade shows and person-to-person sales visits to build the business. There was no annual strategic marketing plan and minimal measurement of marketing activities.
Precision Drive Systems (PDS) hired Gotham owner Woody Stoudemire to direct their marketing program in mid-2017. Woody provides marketing management, annual marketing budgeting, yearly marketing strategies, customer surveys, analytical data analysis, and market research for PDS. By adding a new website design, pay-per-click marketing, social media, and email marketing, Gotham has significantly helped the profitability of PDS while raising brand awareness and sales opportunities in the woodworking, stone, and marble, glass, composites, and metalworking industries. In a 2020 to 2021 comparison, website lead conversions have grown over 389%!
This message is an expression of my appreciation and gratitude for your professional contribution in reversing our stagnation in top line sales. Your creative marketing strategies and inputs have clearly become synchronized with our field sales activities. This has produced a significant uptick in new customers and increased sales opportunities. Many new contacts, when visiting PDS, have remarked favorably on our revamped website. Our website is giving an impression that PDS is much larger than we actually are. As a result, we are pleased with the value received from our marketing budget and our reduced previous spending waste on lackluster trade show results. Please feel free to use me as a professional reference.
Allen Turk | Chairman & CEO
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.
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