Trade Show Marketing for Manufacturers
Experience Increased ROI on Your Next Trade Show
Industry trade shows still maintain significant relevance for building brand awareness, increasing sales and simply meeting prospects and customers face-to-face on neutral ground. Your company’s value proposition, branding and market position are communicated through your trade show booth design. The booth tells your story and, if not properly executed, it can confuse your audience.
Enter Gotham's industrial marketing team. We are a partner to mid-sized B2B manufacturing companies for trade show booth design, marketing and more.
Our process is simple yet proven and very effective. We learn your manufacturing business, customers, audience and competitors, analyze these components and design a trade show exhibit that best communicates your mission, target audience and products and/or services. We handle all the legwork from building a strategy to working directly with the trade show booth fabrication companies.
Our trade show marketing services for manufacturers include:
- Trade Show Booth Messaging and Design
- Signage Design
- Email Marketing
- Print Ad Design
- Direct Mail Promotion
- Search Optimized Press Releases
There are a lot of moving parts to achieving a successful trade show marketing effort. Effective communications distributed the months leading up to a show are critical. Attendees are bombarded with messaging from your competitors about why they should visit their booth, giveaways, contests and the like. Gotham can manage your company’s communications in a way that is effective with measurable results.