Posted February 17, 2020
If one more person tells me they took a marketing class in college…I may spontaneously combust! With seemingly everyone in the world claiming to be “the expert,” the purchasing market is confused. This confusion extends to business owners and sales teams that refuse to permit an expert’s vision and creativity to craft their brands for […]
Posted January 27, 2020
The internet has forever altered the leverage of business-to-business (and retail) decision-making for the customer. This article primarily focuses on the industrial buyer, which has a more complex relationship than the one-to-one purchasing relationship with retail prospects. Purchasing decisions at the industrial corporation level are often a consensus among C-level executives, managers, purchasing, and employees […]
Posted October 16, 2019
Gotham, LLC , serving industrial B2B companies internationally with comprehensive marketing services, has released a new website: industrialmarketingexperts.com. For over 30 years, Gotham has helped many companies tell their stories in a wide array of industry sectors. Gotham’s unique process of strategic marketing planning and charting measurable results for greater ROI make the marketing company […]
Posted June 12, 2019
Remember the movie scene from Indiana Jones and the Last Crusade where he had to choose from the grails wisely to avoid death? Like Indy choosing drinkware, decisions regarding marketing help can make or break you. My 33-year career has been devoted to helping industrial companies strategically market their products and services, build revenue, and, […]
Posted May 1, 2019
CRM (Customer Relationship Management) software is more accessible and affordable now more than ever. Popular services such as Salesforce, HubSpot and Dynamics365 offer immense leverage over big data for manufacturing businesses of all sizes. Most companies are adopting inbound marketing strategies that are yielding a higher volume of qualified leads. Purchasing and implementing a CRM […]
Posted April 17, 2019
Do you know with certainty what your target audience truly thinks, feels, or believes regarding your brand, products, and/or services? Would the truth about these things change the way your products are promoted, or would you even modify the products you make and sell? Surveying your customers and prospects will yield specific data and critical […]
Posted March 4, 2019
Many industrial companies outsource their marketing efforts. A primary reason to contract with an industrial marketing firm is the overhead to maintain an internal marketing team that can keep up with strategic planning and the demands of ever-changing best practices of SEO (Search Engine Optimization), social media marketing, paid digital advertising (AdWords, Pay-per-click), print ads, […]
Posted January 30, 2019
Does your company sell industrial products to other businesses? Here in the digital age, there are many compelling reasons to add to your company’s sales channels using e-commerce. Let’s explore whether or not e-commerce is right for your industrial company and how adding online selling can not only increase your sales growth but also your […]
Posted January 17, 2019
Expanding into North AmericaMany foreign businesses recognize the importance of a physical presence in the North American market. The world’s largest economy won’t wait for delivery delays or communication breakdowns that can occur ordering products from overseas. Lean manufacturing demands that products and support be readily accessible. Once a North American based satellite is established […]
Posted December 8, 2018
Ever wondered why your leads are thin, or your close rate isn’t happening for the leads you do receive? Google Analytics is a free website resource that monitors websites, allowing you to gain valuable insight into your audience. Discover traffic sources, visitors’ demographics, which pages they visit and which cause them to exit. With this […]
Posted November 8, 2018
Although it can be difficult to quantify the value of social media, e-mail marketing and video marketing for industrial companies, there are three distinct ways that these tools can help your business. 1. Relationships, Partnerships, Trust Building Social media, e-mails and videos generate more exposure for your business on various platforms. Social media is immediate […]
Posted October 17, 2018
It’s always nice to be number one—especially on Google! Each second, Google processes over 40,000 queries—adding up to 3.5 billion searches each day. However, there are only an average of 8.5 results on page one and a measly 5% of people continue their search onto the second page. It’s critical for your industrial company to […]
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.
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