Woodworking

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Marketing for Woodworking Manufacturers

At Gotham, we are completely comfortable with the smell of sawdust! Over our 30+ year history of marketing for woodworking manufacturers, we have effectively promoted the products and services of OEM suppliers to furniture, cabinetry and millwork as well as companies that manufacture custom wooden displays. Woodworking is a traditional business that is sometimes slow to embrace revolutionary advertising tactics. We have helped our woodworking clients transition their sales model from traditional distributor arrangements to exclusive promotion and sales through e-commerce sites. Innovative marketing and unique product positioning are significant elements that Gotham will bring to the table for your woodworking company. The results are evident in clearer communication, new customers and more sales.

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Our marketing services for the woodworking industry include:

  • Branding and positioning
  • Brochures
  • Catalog design
  • Custom communications packages
  • Email campaigns
  • Logo design
  • Marketing strategies
  • Media placement
  • Microsite design for new product initiatives
  • Online marketing
  • Pay-per-click (PPC) marketing (Google Adwords / Bing Ads)
  • Print advertising
  • Pubic relations
  • Search engine optimization (SEO)
  • Social media
  • Trade show marketing and exhibits
  • Video
  • Website design

We are fluent in woodworking terminology and the tactics that produce results for our clients. We take the time to understand what makes your company and products unique, and then we craft a plan to realize your goals. Your company will enjoy more name recognition, better customer retention and increased profitability.

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