The Practical Guide to Marketing for Manufacturers

The Practical Guide to Marketing for Manufacturers - Gotham Industrial Marketing
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We’ve spoken about how outbound builds your brand, and how it differs from inbound marketing. Today, we’d like to take that a step further in this practical guide for manufacturing and industrial marketing in 2015.

In this article, we’ll expound on these points:

  • The Importance of Marketing Strategy
  • How Different Outbound Channels Add Value
  • Why Marketing is an Investment, Not an Expense

Marketing for manufacturing companies requires a great deal of time, energy and investment. However, if you do it right, you will reap abundant rewards for years to come.

Marketing Strategy: The Key to Success

Great marketing happens through precise planning and strategic vision.

Start by identifying your end goals. What do you want to accomplish in 2015 through your marketing endeavors? Some typical marketing goals include:

  • Build brand awareness and name recognition.
  • Drive people to take an action (visit the website, call you on the phone, etc).
  • Increase overall sales and revenue.

Your plan will center on accomplishing these goals. It will feature research on your company, your competitors and the industry as a whole. After that analysis, you will build an execution strategy based on your findings.

How to Add Value With Outbound Marketing

Outbound marketing includes channels like: marketing strategies, advertising, sales presentations, direct mail, public relations, brochures, email marketing and trade shows.

Each presents its own benefits and challenges. Smart marketers use a combination of several channels to reach a large, targeted amount of people. Because outbound marketing focuses on pushing your message outward, you should position your content to pull at the emotional tendencies in purchasing behavior.

Value happens when you properly position multiple channels of outbound marketing. Every marketing effort should align with your company’s overall brand, messaging and marketing strategy. Do that and you will succeed.

The Most Important Investment of 2015

Some manufacturing companies view marketing as another annoying expense. But it’s so much more than that. Without marketing, you will never build a recognizable brand, drive a large amount of customers to action, or create an obvious value to potential customers.

You must invest in great marketing.

It provides an essential element to the overall success of manufacturing and industrial businesses. Don’t look at it as just another expense. Recognize it for the powerful, profitable investment it becomes when done properly.

Are You Ready for Marketing Success This Year?

Marketing for manufacturers starts with a great strategy, valuable channel alignment and an investment-centered mindset. It’s practical, yet effective.

When you and your employees embrace outbound, you can reach deeper depths and higher heights with your customers. People will take notice of your brand and want to know more about your mission.


Ready to see success with your marketing endeavors? Visit Gotham, LLC, and North Carolina-based industrial marketing firm, at for more information.

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