We’re living in the digital age. Traditional marketing methods for selling industrial products are being replaced with digital marketing strategies that embrace evolving technologies. But the replacements don’t stop with your marketing department.
Even traditional sales strategies are receiving an upgrade with the emergence of new tactics. Long gone are the days where you have to spend all day trying to find customers. Today, through the use of new sales techniques, customers have the information and technology to find you.
21st century selling puts the buying power into the hands of the consumer. This is great news for industrial businesses, because they don’t have to spend as many resources manually tracking down cold leads. Today’s sales funnel would look something like this:
Seems much easier, doesn’t it? By the time a prospect reaches out to you, they’re near the bottom of the funnel. That makes the sales department’s job much easier.
When it comes to this new type of sales funnel strategy, there are a few tips to keep in mind:
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