Metalworking

Marketing for Metal Fabricators, Metalworking & Steel Industries
marketing for foreign manufacturers
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Marketing for Metalworking Manufacturers

Since 1989, Gotham has strategically marketed all facets of the metalworking industry, from metal tooling and equipment to metal fabricators and distribution companies. We’ve successfully marketed plate saws, CNC spindles, abrasive wheels, turning centers, turret punch presses, laser jets, tube benders, material handling systems and racks as well as online waterjet and laser cutting services. There is a high level of sophistication unique to marketing metalworking companies, which makes reaching the right audience a challenge. Our breadth of services covers strategic planning, inbound and outbound marketing tactics. With our industrial focus, we know what’s delivering leads to metalworking clients at the moment.

Many of our metalworking clients ask us to help them conceive a “heads and shoulders above the competition” booth presence at IMTS and FABTECH. Those events are maximized with strategic marketing before, during and after the show.

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Our marketing services for the Metalworking industry include:

  • Branding and positioning
  • Brochures
  • Catalog design
  • Custom communications packages
  • Email campaigns
  • Logo design
  • Marketing strategies
  • Media placement
  • Microsite design for new product initiatives
  • Online marketing
  • Pay-per-click (PPC) marketing (Google Adwords / Bing Ads)
  • Print advertising
  • Pubic relations
  • Search engine optimization (SEO)
  • Social media
  • Trade show marketing and exhibits
  • Video
  • Website design

We will be sure to invest the time to understand your company and uncover why it’s unique within your marketplace. The learning curve will be shortened because we already speak the language of the metalworking sector. Our marketing efforts are strategic and data driven to build “lean” marketing plans that lower your lead cost while elevating leads. We can help with singular projects or plan and execute entire marketing campaigns. Let us know how we can help!

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