Nu-Star Inc., a global manufacturer of engineered solutions for material handling needs since 1959, operates facilities in the US and UK. In Shakopee, Minnesota, the company designs, engineers, and manufactures their PowerPusher line of battery-powered material handling vehicles designed to move products the size of automobiles and railroad cars. Their customers trust PowerPusher for reliable, cost-effective load-moving solutions that deliver tangible productivity and safety benefits in a wide variety of applications.
PowerPusher’s trade shows were all canceled in early 2020 due to the Covid pandemic. Faced with a shortage of leads due to these cancellations, the company explored alternative options for leads.
PowerPusher wisely decided to reinvest that trade show budget into a strategic inbound marketing plan developed by the Gotham team. Tactics employed included a revamped website and the incorporation of Search Engine Optimization (SEO) to attract organic search traffic, lead generation via paid search across the U.S., and YouTube marketing leveraging intriguing new videos. Results have been phenomenal! PowerPusher replaced lost trade show leads and then some. Due to focused marketing efforts, stronger brand awareness, and better quality leads, the company posted record-setting profits and sales during two pandemic years.
"Gotham has done a great job on Strategic Planning, SEO, Website Layout and Design, Trade Ads, Google Ads, YouTube Channel streamlining, Ecommerce and more for us. They are a bright, creative, flexible, timely, professional team. We highly recommend them for all of your industrial marketing needs!"
Julie Hicks - Marketing Director