Based in Chattanooga, Tenn., HASKO engineers and manufactures the innovative line of Heavy-Built woodworkng equipment and Haskan scanners that detect defects in wood flooring. Since 1930, the customer-driven company has been satisfying the needs of the wood-processing industry, combining robust design with modern technology. HASKO takes pride in becoming a vital part of its customers’ success.
HASKO was dependent on trade shows and word of mouth to market their line of automated machines for the woodworking industry. HASKO's weak website and DIY in-house brochures poorly represented the innovation of their machines.
HASKO had primarily tried to handle marketing in-house. Once Gotham was entrusted with the marketing program. A strategic marketing plan was composed, and following the messaging strategy, Gotham revamped HASKO’s branding with a new logo, communications, responsive website, direct marketing, sales presentations, and brochures. Within two years of these efforts, HASKO sold to a private equity firm, and the owner comfortably retired.
"We have always had a great reputation for building our line of reliable, HASKO heavy-built machines within the hardwood flooring industry. However, most of our marketing efforts were minimal and didn’t reflect the quality of the machines we build. Gotham helped elevate our branding in one year with a logo, business card rebrand, overview video, product videos, press releases, trade advertising, social media, inbound marketing and a new trade show booth. Gotham invested the time to understand our business, our culture and overall goals to craft a strategic plan to help us reach additional woodworking markets that had been previously untapped. The Gotham team was easy to work with and we are extremely pleased with the results."
Randy Brooks - President