HASKO Inc., based in Chattanooga, Tenn., engineers and manufactures the innovative line of Hasko Heavy-Built equipment and Haskan scanners that detect defects in wood flooring. Since 1930, the customer-driven company has been satisfying the needs of the wood-processing industry, combining robust design with modern technology. HASKO takes pride in becoming a vital part of its customers’ success.
HASKO had largely tried to handle marketing in-house prior to hiring Gotham. Since then, HASKO has revamped its branding including logo, communications, responsive website, direct marketing, sales presentations and brochures. The company is reviewing a strategic marketing plan targeting new vertical markets, with inbound and outbound tactics soon to be determined.
"We have always had a great reputation for building our line of reliable, HASKO heavy-built machines within the hardwood flooring industry. However, most of our marketing efforts were minimal and didn’t reflect the quality of the machines we build. Gotham helped elevate our branding in one year with a logo, business card rebrand, overview video, product videos, press releases, trade advertising, social media, inbound marketing and a new trade show booth. Gotham invested the time to understand our business, our culture and overall goals to craft a strategic plan to help us reach additional woodworking markets that had been previously untapped. The Gotham team was easy to work with and we are extremely pleased with the results."
Randy Brooks - Hasko, Inc, President