With environmental issues at the forefront of the news, many businesses have created green initiatives, including creating sub-brands to address environmental concerns. From a marketing perspective, this can create new challenges, including how to integrate these new initiatives with existing branding and positioning. Gotham is committed to the green industry in everyday practice and in marketing. The “green” industry has rightly been placed at the forefront of the news and is top-of-mind for consumers. We take the time to understand your company’s green focus and develop meaningful messaging that impacts the audience. Then we embark on strategic planning for maximum impact of your company's unique, environmentally friendly messaging. This plan may include the development of separate branding for your corporate green initiatives.
Post-campaign measurement may include brand awareness surveys of messaging effectiveness and market studies capable of capturing favorable responses from your messaging.