Gotham developed a strategic plan that encompassed a new web presence, print, and online marketing, trade shows, direct marketing, paid and organic search campaigns, and social media.
Within three years of Gotham managing BENZ, Inc.’s brand strategy, the company has experienced growth in name awareness, brand recognition, leads, and sales. Within a year of launching BENZ’s North American website, web visits were increased by 113%; page views increased by 86%. Gotham built a new social media presence on YouTube and Facebook for the company. Gotham built Facebook “Likes” to over 600 (and climbing) in just two months through social media content management. Since Gotham has worked with Benz, Inc., sales revenue has grown by 28% over its three target market segments: wood, metal, and composites.