BENZ is a technological leader in machining heads for the woodworking and metalworking industries. BENZ tooling systems are engineered in Germany and sold and serviced in the United States at the company’s headquarters in Hickory, N.C., and Canada.


BENZ USA is a subsidiary of a well-known German company and an established brand in European markets. Still, despite an excellent reputation for advanced engineering and tooling performance, the company’s North American presence, BENZ, Inc., lacked brand awareness in its target markets of wood, metal, and composites. The company desired to introduce its innovative metalworking aggregates to the U.S. market. Before hiring Gotham, the company marketed using internal resources. BENZ USA did not have a strategic marketing plan and had internal resources to handle digital (inbound) marketing tactics.


Gotham developed a strategic plan that encompassed a new web presence, print, and online marketing, trade shows, direct marketing, paid and organic search campaigns, and social media.

Within three years of Gotham managing BENZ, Inc.’s brand strategy, the company has experienced growth in name awareness, brand recognition, leads, and sales. Within a year of launching BENZ’s North American website, web visits were increased by 113%; page views increased by 86%. Gotham built a new social media presence on YouTube and Facebook for the company. Gotham built Facebook “Likes” to over 600 (and climbing) in just two months through social media content management. Since Gotham has worked with Benz, Inc., sales revenue has grown by 28% over its three target market segments: wood, metal, and composites.

Markets Served:

  • Metalworking
  • Automotive
  • Aerospace
  • Military
  • Energy
  • Heavy equipment
  • Woodworking
  • Composites
  • Plastics

Services Provided:

  • Marketing consulting
  • Marketing survey
  • Strategic marketing plan
  • Responsive website design
  • Search engine optimization (SEO)
  • Website maintenance
  • Social media management
  • Google AdWords management
  • Tradeshow signage
  • Print ad design
  • Media placement
  • Brochure design
  • Email marketing
  • Blog development
  • Banner ad design and placement
  • Press release writing and distribution

BENZ Portfolio:


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Industrial Marketing Company - Gotham | NC, SC, GA, TN, VA

905 Hwy 321 NW Ste. 218 | Hickory, NC 28601

Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.

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