Southern Glove Campaign

Southern Glove - Gotham Industrial Marketing
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    About:

    Southern Glove is a family-owned and -operated industrial glove manufacturer. Since 1945, the company has provided top-quality industrial work gloves, hand and arm protection products, and industrial aprons to customers throughout the United States. Southern Glove also offers full-package manufacturing, including contract cutting and sewing services for top-quality private label industrial apparel, safety accessories, and other fabric products made to customers’ specifications.

    Markets Served:

    • Petrochemical industry
    • Gas & oil industries
    • Industrial
    • Construction
    • Agriculture industry
    • Material-handling industry
    • Manufacturing

    Services Provided:

    • Marketing consulting
    • Strategic marketing planning
    • Art direction
    • Messaging strategy
    • Optimized public relations
    • Search engine optimization (SEO)
    • Budget management
    • Positioning statements
    • PowerPoint design
    • Website design
    • Microsite design
    • Mobile website
    • Google AdWords campaign management
    • Social media management
    • Email marketing
    • Trade ads
    • Media placement
    • Trade show booth design
    • Banner ads
    • Logo design
    • Brochures
    • Case studies
    • Website maintenance
    • Direct mail
    • Video

    Challenge:

    Southern Glove has sold its line of industrial gloves through a network of distributors. The company had no one with marketing abilities and pursued very little marketing to build sales or their distributor network.

    Results:

    Deploying a new responsive website and digital marketing tactics has paid big dividends for Southern Glove, a personal protection equipment (PPE) manufacturer. Within a year, the company realized a 90 percent increase in monthly visits to the site, 50 percent more pages viewed, and nine times the mobile visits. Gotham worked with Southern Glove to drive web traffic through an integrated, multi-channel marketing campaign combining inbound and outbound tactics and employing consistent brand messaging through traditional and non-traditional marketing methods.

    In 2021, Southern Glove sold to a larger PPE distributor.

    Southern Glove Portfolio:

    All Campaigns:


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    Southern Glove

    Ready to entrust the perception of your company to Gotham?

    Contact us today!


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