Monarch Campaign

Monarch - Gotham Industrial Marketing
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    About:

    Monarch Color Corporation, established in 1977 in Charlotte, NC, has grown to become a global ink supplier presence for the flexo and offset printing markets by consistently providing ink innovation and setting new standards of excellence in product quality. The company offers total solutions for print press consumable needs. In 2017, Monarch launched a new plastisol inks line targeting the previously untapped screen printing market.

    With six facilities around the globe, Monarch offers personalized service to its customers.

    Markets Served:

    • Offset printing
    • Flexographic printing
    • Screen printing

    Services Provided:

    • Responsive website design
    • Search engine optimization (SEO)
    • Animated banner ad
    • Pay per click
    • Optimized press release
    • Print brochures
    • Pocket folder
    • Trade ad
    • Web maintenance

    Challenge:

    Monarch Color is known primarily for its production and sales of high-quality offset printing inks. To diversify their customer base, they decided to produce plastisol screen printing inks and pursue an entirely new vertical market where they were a virtual unknown.

    Results:

    Monarch Color Corporation has enjoyed success and grown steadily based on the quality of their product and reputation for consultative service to their customers. Before engaging Gotham, Monarch had a limited web presence and marketing limited to personal visits to regional customers. A new brand was launched with a search-optimized, responsive web redesign to maximize awareness. The new site and products were promoted through inbound marketing tactics such as social media, animated banners, pay-per-click marketing, and outbound tactics such as print advertising, new collateral brochures, and press releases.

    Monarch Portfolio:

    All Campaigns:


    Benz

    Betco

    Hasko

    Toyota

    ASI

    Monarch

    Muratec

    PowerPusher

    Overnight Sofa

    PDS

    Southern Glove

    Testimonial:

    "I found the Gotham team to be incredibly flexible and easy to work with to help launch the rebrand of Monarch Color. Our goals included an extremely tight timeframe to rollout a redesigned, mobile-responsive website, a new product launch and print marketing collateral to support the initiative. Gotham was able to hit all the deadlines with outstanding, creative results. Gotham’s strategic approach to help us grow our market share is appreciated; they continue to help us promote our company, products and services through inbound and outbound marketing tactics."

    Aaron Blank - VP Sales and Marketing
    Monarch Color Corporation

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