Monarch Campaign

Monarch - Gotham Industrial Marketing
marketing for foreign manufacturers
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Monarch Color Corporation, established in 1977 in Charlotte, NC, has grown to become a global ink supplier presence for the flexo and offset printing markets by consistently providing ink innovation and setting new standards of excellence in product quality. The company offers total solutions for print press consumable needs. In 2017, Monarch launched a new line of plastisol Inks targeting the previously untapped screen printing market.

With six facilities around the globe, Monarch offers personalized service to their customers.

Markets Served:

  • Offset printing
  • Flexographic printing
  • Screen printing

Services Provided:

  • Responsive website design
  • Search engine optimization (SEO)
  • Animated banner ad
  • Pay per click
  • Optimized press release
  • Print brochures
  • Pocket folder
  • Trade ad
  • Web maintenance

Results:

Monarch Color Corporation has enjoyed success and grown steadily based on the quality of their product and reputation for consultative service to their customers. Prior to engaging Gotham, Monarch had a limited web presence and marketing limited to personal visits to regional customers. To explode brand recognition across the US and beyond, a new brand was launched with a Search-Optimized, responsive web redesign. The site and new products are being promoted inbound via social media, animated banners, Pay Per Click and outbound through print advertising, new collateral brochures and press releases.

(It’s too early to report positive sales impact, we intend to update this over time.)

Monarch's Portfolio:

All Campaigns:


Benz


Betco


Hasko


Monarch


Muratec


Overnight Sofa


Southern Glove


Testimonial:

"I found the Gotham team to be incredibly flexible and easy to work with to help launch the rebrand of Monarch Color. Our goals included an extremely tight timeframe to rollout a redesigned, mobile-responsive website, a new product launch and print marketing collateral to support the initiative. Gotham was able to hit all the deadlines with outstanding, creative results. Gotham’s strategic approach to help us grow our market share is appreciated; they continue to help us promote our company, products and services through inbound and outbound marketing tactics."

Aaron Blank - Monarch Color Corporation, VP Sales and Marketing

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