905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.
Site designed by Industrial Marketing Firm: Gotham
Posted September 15, 2020
Search engine optimization, or SEO, is an important component to every manufacturing website. Many web designers are capable of crafting a great-looking website that offers a high-quality user experience. These same designers may offer SEO implementation as an additional revenue stream to benefit themselves, but it’s seldom done correctly. In fact, the vast majority of […]
Posted March 30, 2020
Early in the life cycle of a business, the owner may be responsible for all aspects of the business, including sales, marketing, production, and accounting. As the enterprise grows, this becomes unsustainable and limits cash flow. Some responsibilities need to be outsourced to permit the enterprise to grow beyond the capabilities of a single person. […]
Posted March 26, 2020
Trade shows are being canceled. Face-to-face sales calls are dwindling. Travel options are limited and getting more so by the day. To say we are in uncertain times during the novel coronavirus global pandemic is an understatement. Anxiety leaves businesses across all sectors wondering how to keep increasing sales despite these new and evolving challenges. […]
Posted March 23, 2020
Shopify integrates with QuickBooks, Sufio, Xero, TaxJar, Less Accounting, Taxify, Billy, AngelBooks, Freshbooks, and more. Volusion integrates with Small Business Accounting, QuickBooks, Xero, and Peachtree, via third-party apps. BigCommerce integrates with Xero, Sufio, QuickBooks, TaxJar, Avalara, Sage, and more. ShopifyTM, VolusionTM and BigCommerceTM are owned by the respective trademark owners. Where a trademark or brand name is referred […]
Posted March 16, 2020
For strong results and sales growth, a multi-tactic approach works best. Click on each piece of pie to see the elements for a virtuous marketing cycle.
Posted March 9, 2020
One of the surest ways to acquire a valuable long-term client is to be referred by an existing client. This can save 20–50 percent of typical new customer acquisition costs and eliminates the time-consuming and challenging three-way bid process most companies engage in because the prospect already trusts your ability to effectively handle their challenges. […]
Posted February 17, 2020
If one more person tells me they took a marketing class in college…I may spontaneously combust! With seemingly everyone in the world claiming to be “the expert,” the purchasing market is confused. This confusion extends to business owners and sales teams that refuse to permit an expert’s vision and creativity to craft their brands for […]
Posted January 27, 2020
The internet has forever altered the leverage of business-to-business (and retail) decision-making for the customer. This article primarily focuses on the industrial buyer, which has a more complex relationship than the one-to-one purchasing relationship with retail prospects. Purchasing decisions at the industrial corporation level are often a consensus among C-level executives, managers, purchasing, and employees […]
Posted October 16, 2019
Gotham, serving industrial B2B companies internationally with comprehensive marketing services, has released a new website: industrialmarketingexperts.com. For over 30 years, Gotham has helped many companies tell their stories in a wide array of industry sectors. Gotham’s unique process of strategic marketing planning and charting measurable results for greater ROI make the marketing company a leader […]
Posted June 12, 2019
Remember the movie scene from Indiana Jones and the Last Crusade where he had to choose from the grails wisely to avoid death? Like Indy choosing drinkware, decisions regarding marketing help can make or break you. My 33-year career has been devoted to helping industrial companies strategically market their products and services, build revenue, and, […]
Posted May 1, 2019
CRM (Customer Relationship Management) software is more accessible and affordable now more than ever. Popular services such as Salesforce, HubSpot and Dynamics365 offer immense leverage over big data for manufacturing businesses of all sizes. Most companies are adopting inbound marketing strategies that are yielding a higher volume of qualified leads. Purchasing and implementing a CRM […]
Posted April 17, 2019
Do you know with certainty what your target audience truly thinks, feels, or believes regarding your brand, products, and/or services? Would the truth about these things change the way your products are promoted, or would you even modify the products you make and sell? Surveying your customers and prospects will yield specific data and critical […]
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.
Site designed by Industrial Marketing Firm: Gotham