Posted March 9, 2015
Everything on the Internet is a visual experience. If your manufacturing website isn’t constructed with up-to-date design standards, prospects will have a bad experience. And much like in brick-and-mortar scenarios, you don’t want anyone to feel this way about your company. That’s why it’s so important to have a fresh, mobile-friendly updated website design every three […]
Posted February 4, 2015
We’ve spoken about how outbound builds your brand, and how it differs from inbound marketing. Today, we’d like to take that a step further in this practical guide for manufacturing and industrial marketing in 2015. In this article, we’ll expound on these points: Marketing for manufacturing companies requires a great deal of time, energy and […]
Posted September 25, 2014
Successful people have “vision”. They visualize success before it happens, then effectively take strategic steps to realize goals. That vision and positive thinking allow them to uncover opportunity in challenges that others miss. The best of these are known as “visionaries” – the highest compliment we can pay to a positive thinker. Thomas Edison, a […]
Posted January 28, 2014
Wow! This year, Gotham is celebrating a quarter-century in the marketing business. A flood of memories – good and bad – return to me as I wax nostalgic about this long journey, but the word that sums it all up for me is gratitude. First, I owe gratitude to God for blessing me with a […]
Posted November 7, 2013
New marketing tools are created and abandoned every day. New channels for message distribution appear and skyrocket in popularity, only to fizzle just as fast. New companies appear, shine brightly for a few months or years, then disappear. While marketing seems to be a young, constantly evolving industry – and it is, to an extent […]
Posted September 30, 2013
Mass marketing is not as effective as it once was. It had its heyday when we had a choice of three major channels on TV and limited options for mass media otherwise. We’re all but immune to the huge campaigns that bombard us from every angle, especially since we know that the same message is […]
Posted September 16, 2013
While “inbound marketing” which involves pulling prospects to a website is currently the hot trend, traditional advertising and marketing methods continue to produce results. These tactics that have worked for generations are now called “outbound marketing.” Outbound marketing involves anything your company does to project your message outward. This may include: Taken collectively, these outbound […]
Posted September 4, 2013
Recently, I was in an antique store in Lenoir, NC. looking for a unique gift for my wife. While the store had some interesting artifacts, I really didn’t find anything that flipped my switch. My daughter Maggie, however, did find something she wanted to purchase. Ambling up to the cashier to pay, something overhead caught […]
Posted May 31, 2013
It’s easy to assume everyone understands the inherent difference between marketing to businesses (business to business, or B2B) and marketing to consumers (business to consumer, or B2C), especially if you’re on the inside of the marketing industry, neck-deep in the process every day. Here’s a brief rundown of the differences between B2B marketing – with […]
Posted January 23, 2013
So many people, so much competition, and so little time to make an impression: this is the atmosphere of the trade show. It’s confusing, complex, and constraining. So why do so many businesses choose to participate in them? Because it’s the best chance to have face time with the greatest amount of potential customers in […]
Posted September 13, 2012
This was written and produced within 30 days of 9/11/2001 by Gotham and used as a self-promotional mailer. During hard times, smart businesses don’t hide. They THRIVE. In a down economy, visible companies enjoy the advantage of being accessible to buying customers while their competition can’t be found. Less clutter in advertising means your message […]
Posted September 12, 2012
I can see you cringe already. “Another website? It’s enough work taking care of the one we’ve got! And don’t get me started about Facebook and Twitter!” It’s true that businesses today need to invest far more time in their digital face – company website, social media, and online content marketing – than we did […]