Virtuous Marketing Cycle

For strong results and sales growth, a multi-tactic approach works best.

Click on each piece of pie to see the elements for a virtuous marketing cycle.

Awareness Leverage branding tactics including print advertising, email blasts, brochures, press releases, trade shows and direct mail to build brand recognition and top of mind awareness.
Attract Employ tactics like Search Engine Optimization (SEO), Pay Per Click, content creation and Social Media marketing to rank high on major search engines.
Direct Connect personally with prospects to help educate them and solve their pain points. This is now a “warm” call due to inbound and outbound efforts, they have heard of your company. Accomplish this through direct marketing and personal contact.
Consistency Ensure your communications are harmonious and match the customer service and products you deliver.
Engagement Stay in touch with your customers to provide educational resources and helpful updates to keep them engaged and satisfied.
Raving Fans Deliver on promises and exceed expectations to encourage your customers to tell others about their positive experiences with your company.

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Industrial Marketing Company - Gotham | NC, SC, GA, TN, VA

905 Hwy 321 NW Ste. 218 | Hickory, NC 28601

Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.

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