Leverage branding tactics including print advertising, email blasts, brochures, press releases, trade shows and direct mail to build brand recognition and top of mind awareness.
Employ tactics like Search Engine Optimization (SEO), Pay Per Click, content creation and Social Media marketing to rank high on major search engines.
Connect personally with prospects to help educate them and solve their pain points. This is now a “warm” call due to inbound and outbound efforts, they have heard of your company. Accomplish this through direct marketing and personal contact.
Ensure your communications are harmonious and match the customer service and products you deliver.
Stay in touch with your customers to provide educational resources and helpful updates to keep them engaged and satisfied.
Deliver on promises and exceed expectations to encourage your customers to tell others about their positive experiences with your company.