905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.
Site designed by Industrial Marketing Firm: Gotham
Posted January 17, 2019
Expanding into North AmericaMany foreign businesses recognize the importance of a physical presence in the North American market. The world’s largest economy won’t wait for delivery delays or communication breakdowns that can occur ordering products from overseas. Lean manufacturing demands that products and support be readily accessible. Once a North American based satellite is established […]
Posted December 8, 2018
Ever wondered why your leads are thin, or your close rate isn’t happening for the leads you do receive? Google Analytics is a free website resource that monitors websites, allowing you to gain valuable insight into your audience. Discover traffic sources, visitors’ demographics, which pages they visit and which cause them to exit. With this […]
Posted November 8, 2018
Although it can be difficult to quantify the value of social media, e-mail marketing and video marketing for industrial companies, there are three distinct ways that these tools can help your business. 1. Relationships, Partnerships, Trust Building Social media, e-mails and videos generate more exposure for your business on various platforms. Social media is immediate […]
Posted October 17, 2018
It’s always nice to be number one—especially on Google! Each second, Google processes over 40,000 queries—adding up to 3.5 billion searches each day. However, there are only an average of 8.5 results on page one and a measly 5% of people continue their search onto the second page. It’s critical for your industrial company to […]
Posted August 10, 2018
If you’re not getting enough organic traffic to your industrial website, it may be time to invest in pay-per-click (PPC) advertising, an effective online marketing strategy for manufacturers. Pay-per-click advertising is considered “buying your way to the top” of search engines. It is effectively an auction for key phrases. The higher the bid and the […]
Posted July 3, 2018
Think of a website as a first handshake. A firm handshake with confident eye contact makes a great impression. Flimsy, clammy handshakes don’t inspire confidence and can lose a sale. Does your website inspire confidence, credibility and trust? Put yourself in your prospects’ shoes and evaluate your website based on this 7-step checklist. If you […]
Posted May 24, 2016
1- WHAT ARE YOU SELLING? One of the biggest mistakes in industrial product marketing is not identifying or describing your products or services to the customer. Keep your descriptions simple and understandable for the greatest marketing success. 2- A GENERIC POSITION! Rather than trying to be all things to all people, find your niche. To get […]
Posted May 23, 2016
While client testimonials can be powerful, they can sometimes be taken with a grain of salt. Case studies, however, provide a step by step demonstration of your capabilities, and more importantly, how they benefited a specific client. Well constructed and properly written case studies don’t just state that a customer was satisfied, it shows how […]
Posted December 7, 2015
You can use and leverage video in a variety of ways. It’s a medium that allows for creative liberty and compelling storytelling. In the manufacturing world, video is becoming more and more popular among consumers. Statistics show that this popularity will continue to rise. That means industrial companies should start preparing for video marketing. These […]
Posted November 2, 2015
So, you’re about to release a new industrial product and you want to make some sales? In order to maximize your launch, you need to create a strong marketing strategy. It will guide your marketing efforts and ensure that you get the biggest bang possible. When it comes to promoting new industrial products, here are […]
Posted September 14, 2015
According to a recent survey provided by TMG Custom Media & Marketing Tech Blog, 61% of consumers said that they feel better about a company that delivers custom content on a consistent basis. That’s an impressive statistic. With every passing day, it’s becoming more and more important to invest in content. The value it brings […]
Posted September 7, 2015
We’re living in the digital age. Traditional marketing methods for selling industrial products are being replaced with digital marketing strategies that embrace evolving technologies. But the replacements don’t stop with your marketing department. Even traditional sales strategies are receiving an upgrade with the emergence of new tactics. Long gone are the days where you have […]
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.
Site designed by Industrial Marketing Firm: Gotham