The Elevator Speech

What could you say about yourself in 30 seconds that would sound memorable but not “needy”? Create a good sound bite that communicates your personal brand. This concise but comprehensive personal summary is often referred to as the “elevator speech” because you have a limited amount of time in which to deliver it.

The elevator speech should identify who you are, provide a unique and memorable fact, explain what you do, why you’re good at it, and how a business could benefit from your skills and experience. Remember, you have 30 seconds.

For example, if you’re an experienced truck driver with a background in logistics, you might say:
“Hi, I’m Tom Trucker. I’m a professional truck driver and logistics expert. I started out in the logistics field planning efficient truck delivery routes for a major company. I transitioned to driving cross-country truck routes 10 years ago. I’ve probably transported more live chickens back and forth on old Route 66 than anyone in the business! Still, I love having been on both sides of the fence, since it’s given me an understanding of both planning and executing transportation logistics in a variety of business settings.”

You’ve established that you’re a trucking expert, given them relevant background, provided a memorable fact – Route 66, and branded yourself as a professional and dedicated trucking/logistics product.


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Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.

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