What is Search Engine Optimization?

If “SEO” pops up in conversations regarding Internet marketing and you’re not clear on the meaning, you’re not alone. SEO is an acronym for “Search Engine Optimization” and it is a key element for the promotion of a website.

Search engines in general are the “Index of the Internet,” searching billions of pages for the key words you have selected and ranking the pages in order of relevance. Search engines “crawl” websites seeking keywords and Meta tags hidden within your website and categorizing each one. Every time someone does an online search, the search engine is able to refer back to its list and pull up the websites that are most relevant to the search.

Due to intense competition, having a website doesn’t mean that anyone and everyone can find you online. If your website isn’t optimized, it is not likely to be found during Web searches. Optimizing your website is a vital step in making sure that you aren’t losing customers or potential clients who are doing research or conducting business online. By selecting and using the right keywords and Meta tags to identify your website, you are increasing your visibility and ranking.

The end result of SEO is better prospects visiting your website resulting in higher margin product purchases.