905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.
Site designed by Industrial Marketing Firm: Gotham
Posted August 6, 2025
In industrial marketing, we’re standing squarely at a generational crossroads. On one side, digital natives – Millennials and Gen Z – are rising through the ranks, often shaping research, vetting vendors, and influencing purchasing decisions. On the other side? Boomers still command the largest share of buying power and often make the final call. When […]
Posted August 6, 2025
In the fast-paced world of B2B industrial marketing, business leaders often crave a magic bullet – a single promotional tactic that will break through the noise, capture attention, and deliver ROI like clockwork. Search ads? SEO? Email? Revamped website? The truth is, there is no “single” tactic that ensures success. That’s like creating a single […]
Posted August 6, 2025
The future of marketing visibility is here, and it’s powered by artificial intelligence. As disruptive AI-driven search engines like ChatGPT, Perplexity, and Google’s AI Overviews reshape how buyers find answers, your industrial website must evolve to be found. If you’re not considering how to optimize your industrial website for AI search, you’re already falling behind. […]
Posted April 28, 2025
No sound marketing strategy? Then you have a losing one. Gotham provides B2B marketing expertise exclusively to manufacturers. Founded in 1989, the company builds growth-focused strategic marketing plans. At the company website (www.industrialmarketingexperts.com), owner Woody Stoudemire declares, “If you’ll allow me to help build it, they will come.” Below he shares his thoughts with WJI on why […]
Posted November 15, 2020
Manufacturing is Booming in America. Here are some reasons why: However, Manufacturers Experience Many Marketing Challenges. There is a Solution. Gotham Industrial Marketing, located in Hickory, North Carolina, is a trusted leader in the industrial marketing field, serving companies in our community and across the globe. We help manufacturers effectively communicate their products and services […]
Posted October 30, 2020
Interested in increasing the value of your industrial business? This video will show you how a strategic marketing plan and company rebranding can help you maximize selling potential. Here are some of the keys to selling a manufacturing business at a higher valuation. Potential buyers are looking for: Marketing Adds Value to Your Bottom Line […]
Posted October 27, 2020
Become a dominant player in your market with this 5-minute, informative webinar from Gotham Industrial Marketing. Webinar details:
Posted October 15, 2020
In the B2B arena, the concept of lean marketing parallels continuous improvement in manufacturing operations. Agility and responsiveness separate effective industrial marketing from fixed marketing plans. As opposed to a predetermined twelve-month strategy, lean marketing is dynamic and data driven. The goal is to perpetually strive for continuous improvement in messaging strategy and prospect engagement. […]
Posted September 30, 2020
For over 30 years, Gotham Industrial Marketing has helped industrial companies around the world introduce new products, grow market share and increase profitability with strategic marketing solutions. One of our core competencies and a vital part of any marketing program is development of B2B websites. Does your website: As industrial marketing experts, Gotham develops high-performing […]
Posted September 15, 2020
Search engine optimization, or SEO, is an important component to every manufacturing website. Many web designers are capable of crafting a great-looking website that offers a high-quality user experience. These same designers may offer SEO implementation as an additional revenue stream to benefit themselves, but it’s seldom done correctly. In fact, the vast majority of […]
Posted March 30, 2020
Early in the life cycle of a business, the owner may be responsible for all aspects of the business, including sales, marketing, production, and accounting. As the enterprise grows, this becomes unsustainable and limits cash flow. Some responsibilities need to be outsourced to permit the enterprise to grow beyond the capabilities of a single person. […]
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide.
Site designed by Industrial Marketing Firm: Gotham