Posted November 15, 2020
Manufacturing is Booming in America. Here are some reasons why: However, Manufacturers Experience Many Marketing Challenges. There is a Solution. Gotham Industrial Marketing, located in Hickory, North Carolina, is a trusted leader in the industrial marketing field, serving companies in our community and across the globe. We help manufacturers effectively communicate their products and services […]
Posted October 30, 2020
Interested in increasing the value of your industrial business? This video will show you how a strategic marketing plan and company rebranding can help you maximize selling potential. Here are some of the keys to selling a manufacturing business at a higher valuation. Potential buyers are looking for: Marketing Adds Value to Your Bottom Line […]
Posted October 27, 2020
Become a dominant player in your market with this 5-minute, informative webinar from Gotham Industrial Marketing. Webinar details:
Posted October 15, 2020
In the B2B arena, the concept of lean marketing parallels continuous improvement in manufacturing operations. Agility and responsiveness separate effective industrial marketing from fixed marketing plans. As opposed to a predetermined twelve-month strategy, lean marketing is dynamic and data driven. The goal is to perpetually strive for continuous improvement in messaging strategy and prospect engagement. […]
Posted September 30, 2020
For over 30 years, Gotham Industrial Marketing has helped industrial companies around the world introduce new products, grow market share and increase profitability with strategic marketing solutions. One of our core competencies and a vital part of any marketing program is development of B2B websites. Does your website: As industrial marketing experts, Gotham develops high-performing […]
Posted September 15, 2020
Search engine optimization, or SEO, is an important component to every manufacturing website. Many web designers are capable of crafting a great-looking website that offers a high-quality user experience. These same designers may offer SEO implementation as an additional revenue stream to benefit themselves, but it’s seldom done correctly. In fact, the vast majority of […]
Posted March 30, 2020
Early in the life cycle of a business, the owner may be responsible for all aspects of the business, including sales, marketing, production, and accounting. As the enterprise grows, this becomes unsustainable and limits cash flow. Some responsibilities need to be outsourced to permit the enterprise to grow beyond the capabilities of a single person. […]
Posted March 26, 2020
Trade shows are being canceled. Face-to-face sales calls are dwindling. Travel options are limited and getting more so by the day. To say we are in uncertain times during the novel coronavirus global pandemic is an understatement. Anxiety leaves businesses across all sectors wondering how to keep increasing sales despite these new and evolving challenges. […]
Posted March 23, 2020
Shopify integrates with QuickBooks, Sufio, Xero, TaxJar, Less Accounting, Taxify, Billy, AngelBooks, Freshbooks, and more. Volusion integrates with Small Business Accounting, QuickBooks, Xero, and Peachtree, via third-party apps. BigCommerce integrates with Xero, Sufio, QuickBooks, TaxJar, Avalara, Sage, and more. ShopifyTM, VolusionTM and BigCommerceTM are owned by the respective trademark owners. Where a trademark or brand name is referred […]
Posted March 16, 2020
For strong results and sales growth, a multi-tactic approach works best. Click on each piece of pie to see the elements for a virtuous marketing cycle.
Posted March 9, 2020
One of the surest ways to acquire a valuable long-term client is to be referred by an existing client. This can save 20–50 percent of typical new customer acquisition costs and eliminates the time-consuming and challenging three-way bid process most companies engage in because the prospect already trusts your ability to effectively handle their challenges. […]
905 Hwy 321 NW Ste. 218 | Hickory, NC 28601
828-327-8099
Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.
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