Interested in increasing the value of your industrial business? This video will show you how a strategic marketing plan and company rebranding can help you maximize selling potential.

Here are some of the keys to selling a manufacturing business at a higher valuation.

Potential buyers are looking for:

• A formalized business strategy
• A proven strategic marketing plan
• A strong and well-liked brand
• Repeatable processes
• A family of unique, differentiated products
• Consistent, year-to-year revenue growth rate
• A list of repeat customers
• Positive cash flow;
• A managerial team capable of running the business.

Marketing Adds Value to Your Bottom Line

Naturally, potential buyers will be interested in reviewing the solid financials of your company as well as gaining an understanding of the strength of your brand image in the marketplace. A negative perception or poor brand awareness will devalue the business.

When it’s time to sell, consider increasing the value of your manufacturing company.

Here are some ideas related to your company’s marketing:

Building and implementing a proven strategic marketing plan is a great start. An effective marketing program will build sales while positively influencing brand perception for your company.

A strong B2B marketing presence accentuates unique differences in products and delivers the message to the market through multiple advertising, public relations, and direct sales tactics. This approach positively influences recurring revenue, positive cash flow, annual growth rate, and increased repeat customers. The plan should be revisited periodically to maximize return on ad spend.

Before you begin exploring an exit strategy, let’s discuss how to elevate the selling price of your manufacturing business through smarter marketing.

The team at Gotham Industrial Marketing has helped many companies raise their valuation through strategic marketing planning and consistent execution of the plan. Contact us today for details!

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