Wire & Cable Marketing
The wire and cable industry moves at the speed of light. It’s a global business with diverse marketing demands that cross many cultures and time zones. It’s an industry that requires quick thinking and rapid strategic deployment to get the word out. Our first priority is listening. It is imperative that we understand your products and overall marketing objectives.
We have helped develop enterprise-level branding to reach key executives and launched highly complex products. Our talented team of technical writers has the experience in wire and cable marketing to make highly technical topic matter understandable.
Gotham has worked locally as well as with global conglomerates and mid-sized firms in locations as distant as Paris, France, and Graz, Austria. We can travel or we can videoconference to meet client objectives.
Our marketing services for the wire and cable industry include:
- Branding and positioning
- Catalog design
- Custom communications packages
- Email campaigns
- Logo design
- Marketing strategies
- Media placement
- Microsite design for new product initiatives
- Online marketing
- Pay-per-click (PPC) marketing (Google Adwords / Bing Ads)
- Print advertising
- Pubic relations
- Search engine optimization (SEO)
- Social media
- Trade show marketing and exhibits
- Website design
At Gotham, we go the extra mile to interview key stakeholders in your organization in order to gain the insights needed to develop effective messaging. We contact key customers to understand the benefits of your company from the end-user perspective. Then we develop a strategic marketing plan and execute it to lead your wire & company to transcendent growth.
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