Marketing for Tooling Manufacturers
For almost three decades, Gotham has been successfully marketing companies within the tooling industry. Our breadth of experience includes selling tooling for metalworking, woodworking, plastics and composites. In addition to tooling, we have conceived and executed plans to sell work-holding systems throughout the United States, Canada and Mexico.
We are accustomed to supporting distributor networks with distinctive communication tools that make selling your products more convenient. Extensive relationships with metal and woodworking magazines ease the path to great editorial support for your company. The benefit is a doubling of magazine space allocated to your company with effective news articles and case studies. We also know which tactics are most effective in returning more of your marketing investment.
Our marketing services for tooling manufacturers include:
- Branding and positioning
- Catalog design
- Custom communications packages
- Email campaigns
- Logo design
- Marketing strategies
- Media placement
- Microsite design for new product initiatives
- Online marketing
- Pay-per-click (PPC) marketing (Google Adwords / Bing Ads)
- Print advertising
- Pubic relations
- Search engine optimization (SEO)
- Social media
- Trade show marketing and exhibits
- Website design
Tooling is often perceived by the end-user as a commodity item that is purchased on price alone. When a few cents can mean the difference between closing a sale or not, custom branding and positioning can make all the difference in the world. We take the time to study your company, tooling products and competition to develop a marketing strategy that will build your name recognition and sales.
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