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Gotham, LLC - 27 Years of Industrial Marketing Experience

Strategic Marketing Plans

Since 1989, Gotham has built a reputation as a leading strategic marketing firm. What separates us from typical advertising agencies is our proprietary LAUNCH® brand-building process. Using the LAUNCH® process, we will:

  • Listen
  • Listen: Initiate a discovery meeting to discuss your marketing objectives. Evaluate your previous marketing efforts and subsequent Strengths, Weaknesses, Opportunities and Threats (SWOT).

  • Analyze
  • Analyze: Study your current product/service mix as well as the demographics, geographics, psychographics, primary competition and sales trends influencing your company. Identify growth strategies and potential obstacles based on the findings of the discovery meeting.

  • Understand
  • Understand: Research your competition and potential growth markets intensively. Conduct Primary and Secondary research to ascertain accurate conclusions about purchasing attitudes, market dynamics and other internal and external factors that influence sales.

  • Narrow
  • Narrow: Refine your core message and position your communications to achieve maximum results. Compose strategic marketing plan and execution logistics.

  • Create
  • Create: Formulate creative concepts for core message delivery. Develop consistent branding through response-based marketing resources and collateral.

  • Hatch
  • Hatch: Launch your strategic marketing plan. Measure and evaluate results frequently. Refine your marketing strategy as necessary.

View Services

For companies without a designated marketing person, Gotham offers month-to-month, virtual marketing services through our sister company MarketingGhost. For as little as $1,500 a month, MarketingGhost will become your dedicated marketing department, with Gotham president Woody Stoudemire acting as your company's Virtual Marketing Director. Whether you plan to create a comprehensive strategic marketing plan, need help with a new product launch, or want a professional to review and modify an important PowerPoint presentation, MarketingGhost brings valuable expert marketing leadership to your company.

Organize your marketing for peak efficiency with a strategic marketing plan. Our marketing plans incorporate the opinions of key stakeholders, competitor reviews, market analysis and existing marketing critiques into a cohesive Go To Market strategy. These custom marketing strategies reflect the unique needs of each client.

Whether you need help with a new product launch, want a professional to review an important PowerPoint presentation, or plan to create a comprehensive strategic marketing plan, Gotham will bring valuable expert marketing leadership to your company and your future. Marketing consultations may be delivered by phone, webcam, or in person according to your needs, and are billed monthly with no long-term obligation. We offer complete commitment to your success in gaining new customers, attracting repeat business and securing customer loyalty.

For more information on our strategic marketing planning or MarketingGhost services, contact 828.327.8099 or email

A focused, understandable strategic marketing plan composed by Gotham will ultimately save you time and money in any comprehensive marketing effort.

How Can We Help?

Contact Gotham's strategic marketing consultants at 828.327.8099 x 800 or to separate your company from the competition.

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