I can see you cringe already.

“Another website? It’s enough work taking care of the one we’ve got! And don’t get me started about Facebook and Twitter!”

It’s true that businesses today need to invest far more time in their digital face – company website, social media, and online content marketing – than we did even five years ago. And, no doubt, time is one of your most valuable commodities. So how could you possibly benefit from adding another site to that mix?

Well, here’s how: It’s not really in that mix. It’s above the mix.

A company intranet is basically an internal, secure website created to fill your internal administrative and communication needs. You control what is and isn’t included, and you control who has permission to see or engage with it.

Since it’s inward-facing, rather than outward-facing, the content and design of your intranet will be completely different from your standard company website. This opens up a universe of possibilities for internal communication among managers, employees, vendors and suppliers.

Here are some of the most universal reasons why your company needs (and probably wants) an intranet:

Of course, with some brainstorming, you can probably come up with a hundred more benefits to be gained by having a state-of-the-art internal web-based solution at your fingertips. Here’s some food for thought: the “10 Best Intranets of 2012” and what makes them so awesome.

An easy-to-use, quality intranet system gives all users access to pertinent company information and frees up employees to do other things for the company. And there’s no arguing with that ROI.


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Industrial Marketing Company - Gotham | NC, SC, GA, TN, VA

905 Hwy 321 NW Ste. 218 | Hickory, NC 28601

Located in Hickory, North Carolina, Gotham is an industrial marketing firm providing advertising and marketing for manufacturers nationwide, as well as locally the Hickory, Charlotte, Greensboro, Raleigh, Greenville and Spartanburg, NC, SC, VA, TN and GA regions.

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