So many people, so much competition, and so little time to make an impression: this is the atmosphere of the trade show. It’s confusing, complex, and constraining. So why do so many businesses choose to participate in them? Because it’s the best chance to have face time with the greatest amount of potential customers in one place. It’s a great opportunity to meet the decision-makers. In fact, 87% of industrial trade show attendees are the purchasing decision-makers for their companies.
Your goal is to attract these decision-makers to your booth. And, in an age of 3-D graphic capabilities, advanced visual lighting effects, and digital technology, it’s not hard to bring the kind of bling to your booth that will draw conference visitors. Some show-stoppers for your industrial trade show booth design include:
Add to these a nice open space, with knowledgeable, friendly salespeople and your trade show booth will be the star of the show! Just don’t forget the post show follow up to “close the deal!”