Marketing for Furniture Manufacturers
Gotham is located in Hickory, North Carolina, an area known as the "furniture capital of the world.” With years of experience marketing for furniture manufacturers, our knowledge of the furniture industry runs deep.
Gotham has positioned and effectively marketed a variety of wood products, ranging from furniture components to finished items, both on the contract and home furnishing levels. Gotham creates and executes strategic marketing campaigns for the furniture industry, as well as for the vendors who supply manufacturers with leather, fabric and tooling.
Our marketing services for the furniture industry include:
- Branding and positioning
- Catalog design
- Custom communications packages
- Email campaigns
- Logo design
- Marketing strategies
- Media placement
- Microsite design for new product initiatives
- Online marketing
- Pay-per-click (PPC) marketing (Google Adwords / Bing Ads)
- Print advertising
- Pubic relations
- Search engine optimization (SEO)
- Social media
- Trade show marketing and exhibits
- Website design
We are confident that after an intensive study of your products and target market, we can employ creativity that will take your furniture company to the next level.
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