Since 1985, Connectronics, Inc. has been a pioneering force in designing and manufacturing RF connectors, including standard and custom solutions, RF adapters, and microwave connectors. Unlike competitors who rely on third-party components, Connectronics excels by overseeing every phase from initial design to final assembly at their state-of-the-art facility near Indianapolis in Edinburgh, Indiana. This commitment ensures unparalleled quality control and innovation in every product they deliver.
Connectronics faced the challenge of optimizing its market position and enhancing brand visibility amidst industry competition. They sought to establish a cohesive strategic direction that would elevate their brand and drive substantial growth in lead generation and sales.
The team at Gotham built a strategic marketing plan, developed persuasive messaging and creativity, and then executed the plan. These efforts significantly enhanced Connectronics’ branding exposure, lead generation capabilities, and sales performance, culminating in the successful acquisition by Qnnect in 2023, allowing the owner to retire. The Qnnect partnership represents a pivotal milestone in their journey towards market leadership and reinforcing their position as an industry trailblazer.