Although it can be difficult to quantify the value of social media, e-mail marketing and video marketing for industrial companies, there are three distinct ways that these tools can help your business.
1. Relationships, Partnerships, Trust Building
Social media, e-mails and videos generate more exposure for your business on various platforms. Social media is immediate and welcomes two-way conversations with prospects. According to Psychology Today, studies prove that people retain stories told through videos better than any other medium. Video marketing offers customers a visual tour of the company or effectively highlights processes—building genuine trust and authenticity.
2. Constant contact and exposure to more than one company
Not only is social media and e-mail marketing immediate, but it is also a form of constant contact. Customers need to be exposed to a brand multiple times before it’s recognized, and e-mail is a great touch point to accomplish this. Like other tactics, email is most effective if done on a regular basis, in a series. Be careful not to oversaturate your market with a flood of emails. They should be spaced to one a month at a minimum. Videos may be posted online, shared through social media/email and become searchable on Google’s network. Watch the number of views grow! As customers watch your videos and share them on their social networks, awareness grows exponentially. Social media posts for Facebook, Twitter and LinkedIn become available within seconds for all of your followers to see. These networks travel with people and maximize the opportunities for interaction. The exposure and reach that you can receive from these tools is unprecedented and shouldn’t be underestimated.
3. Show, rather than tell, what your products are capable of
You know the old saying, “a picture is worth a thousand words”? Well, we agree…and so do your customers! Through video marketing and posting pictures on social media accounts, your followers are shown the functionality of your products. What offers more credibility? Someone telling you that a machine can do x, y and z or a visual demonstration of exactly what the machine can do? Show what your products’ capabilities arend watch your business grow!
Through these three tactics, social media, e-mail and video marketing, in conjunction with one another, you will expand your customer reach and positively impact the bottom line.