According to a recent survey provided by TMG Custom Media & Marketing Tech Blog, 61% of consumers said that they feel better about a company that delivers custom content on a consistent basis.
That’s an impressive statistic.
With every passing day, it’s becoming more and more important to invest in content. The value it brings businesses of all industries is clear.
By ignoring the statistics, companies fall further and further behind their competitors.
Helps With Search Engine Optimization
Search engines like to see dynamic websites. That means that you need to keep it updated with new, valuable content. If your website isn’t changing, then Google may see it as an abandoned property that’s no longer relevant.
Content marketing keeps fresh content flowing, which indicates that you’re offering continued value to search engine users. And that can lead to higher rankings.
Educates Prospects and Builds Trust
People buy from those that they know, like and trust. By delivering educational content that provides solutions to your prospect’s problems, you’re building that trust.
It shows that you’re invested in their success. And when people feel like you’ve invested in them, they’re more willing to invest in you.
Creates Industry Authority
When you’re offering valuable, educational content, readers will start to see you as the expert. This positions your company as the industry authority, which can lead to increased brand awareness and revenue.
If you want to be a leader and beat competitors, content marketing can help you achieve it.
Caters to the Customer’s Needs
People don’t like to feel like they’re being sold something. Consumers want to feel in control of the situation and make our own decision. In the case of social media, people linked to your page desire message updates.
And that’s why content works well.
It gives the control back to the customer. They can learn about your company, expertise and services via the content you publish. Then they can make the decision to contact you and purchase from your company.
Are you invested in content marketing? Don’t fall any further behind. Make the leap and reap the benefits that this valuable marketing technique can bring!