Find the Right Audience to Your Webinar

We take your team’s technical knowledge and industry expertise and help you package and promote that expertise to attract the right audience.

Gotham provides webinar marketing for manufacturers seeking to educate prospects, demonstrate thought leadership, and generate qualified leads. While your team hosts and presents the webinar, we provide the marketing support needed to position the event, drive registrations, create a professional presentation, and extend its value beyond the event.

Plan and Promote Your Webinar

A successful webinar starts well before the presentation. The right topic, message, and promotional strategy can make the difference between merely hosting an event and creating a valuable marketing opportunity.

Gotham can help develop webinar topics, titles, descriptions, and messaging based on your audience and marketing objectives. We can then build a coordinated promotional campaign that may include registration landing pages, email invitations and reminders, website content, social media, digital advertising, promotional graphics, and other tactics designed to generate awareness and registrations.

By promoting your webinar across multiple channels, we help put your event in front of prospects interested in the products, technologies, capabilities, and industry issues your company knows best.

Keep Your Webinar Working After the Event

The marketing value of a webinar need not end when the presentation is over. Gotham can develop follow-up communications for attendees and registrants and help repurpose webinar content into additional marketing materials. Plus, the webinar can live forever on social media channels and your website.

Topics and insights from your webinar can be developed into blog posts, social media content, email campaigns, videos, sales materials, and other resources that keep prospects engaged throughout longer industrial buying cycles.

The result is a webinar marketing program that helps your company attract attendees, showcase expertise, generate leads, and derive more long-term value from the content your team creates.

You Bring the Expertise. We’ll Help Bring the Audience.

Gotham can help plan, promote, and support your webinar with professional presentations and integrated marketing, turning your expertise into a valuable lead-generation opportunity.

Planning a webinar? Let Gotham help you promote it, reach the right audience, and turn your presentation into marketing content that keeps working after the event.

Let's Discuss the Possibilities!