Reach Prospects in the Right Place at the Right Time

Geofencing gives manufacturers a highly targeted way to reach prospects based on their physical location. By creating a virtual boundary around a specific area, ads can be delivered to mobile devices within that area.

Gotham uses geofencing advertising to help manufacturers and industrial companies reach high-value audiences at trade shows, industry events, competitor locations, customer facilities, and other strategically selected locations.

Target High-Value Locations with Greater Precision

Traditional digital advertising often relies on broad audience targeting. Geofencing adds a location-based layer, like a trade show facility, that can help narrow your advertising to people who are physically present at places that matter to your business. A company can also target visitors to competitor locations, industrial facilities, or other relevant business areas.

This precision reduces wasted impressions and keeps your advertising focused on audiences more likely to be interested in your products or services.

Extend the Impact of Trade Shows and Events

Geofencing can be especially valuable before, during, and after major industry events. Ads can reinforce your presence at a trade show, drive booth traffic, highlight a product launch, or drive traffic to a landing page.

When used as part of a broader campaign, geofencing can complement email marketing, digital ads, social media, trade advertising, and other tactics to create multiple touchpoints with the same audience.

The result is a more targeted advertising strategy that increases visibility, improves campaign efficiency, and generates stronger opportunities from high-value locations.

Put Your Advertising Where Your Prospects Are

Use geofencing to reach industrial buyers at the locations that matter most to your business, including trade shows and events, as well as competitor and customer locations.

Want to reach a more targeted audience? Let Gotham build a geofencing campaign that puts your ads in front of prospects in high-value locations.

Let's Discuss the Possibilities!