marketing for foreign manufacturers
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Gotham, LLC , serving industrial B2B companies internationally with comprehensive marketing services, has released a new website: www.industrialmarketingexperts.com. For over 30 years, Gotham has helped many companies tell their stories in a wide array of industry sectors. Gotham’s unique process of strategic marketing planning and charting measurable results for greater ROI make the marketing company a leader in its space.

The new website features a three-minute overview video detailing how Gotham often operates as the external marketing department for manufacturing firms. Additionally, the company’s methodology is detailed along with the varied services Gotham provides, including responsive website design, SEO, social media marketing, email marketing management, video production management, trade show marketing, media, and much more. The repository of articles in the blog section explores subjects like achieving consistent sales growth, marketing techniques, branding, strategy building, and more. Gotham owner Woody Stoudemire said, “Our new website is just one more way Gotham continues to provide value to industrial companies.”

Gotham’s specialty is helping companies with annual marketing budgets manage creative, execution of marketing tactics, and expenditure.  Gotham’s industrial experience enables the team to offer best-performing marketing services to achieve critical return on investment. Gotham is composed of a core team of highly skilled strategic marketers and designers dedicated to the success of their clients. Stoudemire explains, “Our mission is to help our clients build stronger lead generation, customer acquisition/retention, and overall higher company profitability.”

About Gotham, LLC
Established in 1989, Gotham, LLC is a North Carolina-based industrial marketing firm that specializes in marketing for the B2B industry. During its 30 years, Gotham has served manufacturing clients nationwide and internationally. Services include strategic marketing plans, branding, website design, print design, signage, media, and more.  Information about Gotham is available at www.industrialmarketingexperts.com or 828.327.8099.

 

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For more information, contact:

Gotham, LLC

Woody Stoudemire, President

Phone: 828-327-8099 / Email: info@gothamstrategic.com

Ever wondered why your leads are thin, or your close rate isn’t happening for the leads you do receive?

 Google Analytics is a free website resource that monitors websites, allowing you to gain valuable insight into your audience.  Discover traffic sources, visitors’ demographics, which pages they visit and which cause them to exit. With this marketing intelligence, you’re able to improve areas of the site that are weak.

Products and services on pages that are trending upward can be relayed to the sales force to act upon.

By monitoring the traffic and the audience location, a more accurate connection can be made to the target audience. This powerful insight may influence the creation of your next marketing campaign.

One of the most valuable assets to Analytics is measurement of any digital campaign and whether the visits from those mediums are cost effective.

Some of the top reports we recommend adding to your Dashboard include:

  • Content – identify your most viewed pages
  • Traffic Sources – find out how people are finding your website (search engines, PPC, referrals, etc.)
  • Social – which social media platforms are sending you the most traffic
  • Conversions – set up and monitor conversion goals to directly relate visits to leads and online sales
  • Technology – learn which devices are used most to view your site – whether it be a mobile phone, tablet or desktop computer.
  • Demographics – understand the age, gender and geographic locations of your visitors

Google Analytics allows you to see the entire picture, monitor metrics and ensure your marketing efforts are yielding positive results.  The various reports pinpoint exactly what needs to be updated and also what’s working well—taking the guesswork away from your next marketing strategy. It can be a powerful weapon that leads to higher ROI, more conversions and keen insights.

To have Google Analytics installed on your website or your existing web results reviewed and analyzed, contact Gotham.

It’s always nice to be number one—especially on Google!

Each second, Google processes over 40,000 queries—adding up to 3.5 billion searches each day. However, there are only an average of 8.5 results on page one and a measly 5% of people continue their search onto the second page. It’s critical for your industrial company to rank page one of Google!

Search Engine Optimization (SEO) is a tool that allows you to receive natural and free (organic) web traffic from major search engines such as Google, Yahoo/Bing. These search engines represent 98% of all search traffic. For industrial manufacturers, SEO is a vital part of maintaining and improving lead generation, increasing ROI and creating long term value.

Although it’s difficult to keep track of the algorithms, search engine optimization is a crucial tactic in the promotion mix. In 2018, companies are expected to spend $72 billion on bettering their SEO, and it’s predicted that by 2020 it will rise to $79.27 billion. In fact, for 61% of companies growing their SEO for inbound marketing is their number one priority.

 

To improve your company’s SEO, follow these six tips:

 1. Have long and informative keyword-rich content.

This content generation can be in the form of web pages, blogs, news releases, or other targeted messaging. On average, top-ranking sites on Google’s first page have 1,890 words. Content should feature keywords related to the products or services that are most desirable to sell.

2.  Provide quick website response.

The average load speed of a top ranked website is under two seconds— which is nearly 17% better than a site that ranks tenth. According to Google Data, a website that takes longer than three seconds to load  risks losing 53% of visitors. Test your website speed here.

3.  Include engaging images.

Studies show that 97% of sites on page one have at least one image on their page. Each image should demonstrate your capabilities in a creative way. Be sure to include alt image tags so search engines can understand what the image is about.  Additionally, you can take it up a notch and add videos. Video is one of the most powerful marketing tools industrial manufacturers can include on their website. Since Google now owns YouTube, and there are less videos than websites, your chances of organic search success improve significantly. Learn more about how to include videos and images here.

4.  Integrate links on your site.

A top ranked site has almost six times as many on-site links as a site ranked tenth. These links should direct visitors to different places on the site and include a clear call to action. Ensure convenient and easy to follow direction to convert prospects to customers.

5.  Maintain a low bounce rate.

The bounce rate is the percentage of users who visit a site and leave after only viewing the home page. The difference between a top ranking and poor site is an 8.7% lower bounce rate. Achieve a low bounce rate by keeping the website’s speed quick and its content engaging to the prospect.

6.  Develop a mobile friendly website.

Google ranks mobile friendly websites higher than those that are not. More Google searches take place on mobile devices than on computers in ten countries including the U.S. According to Forbes, the average smartphone conversion rates for e-commerce are up 64% compared to the average desktop conversion rates in 2017.

 

Quality SEO is worth the hard work and expense to have your website functioning like a well-oiled machine. This tool helps raise your organic reach and expand your bottom line. Competing manufacturers are taking advantage of online marketing tactics, and it’s time you do too.

There are varying levels of expertise regarding SEO. If you believe your site is well-optimized just because you paid someone to do it, it’s important to have a third-party review to ensure it is fully optimized.

Take the next steps to improving your industrial website with SEO by contacting Gotham, LLC, an industrial marketing firm providing both inbound and outbound marketing services to manufacturers worldwide.

 

Think of a website as a first handshake.

A firm handshake with confident eye contact makes a great impression. Flimsy, clammy handshakes don’t inspire confidence and can lose a sale.

Does your website inspire confidence, credibility and trust?

Put yourself in your prospects’ shoes and evaluate your website based on this 7-step checklist. If you recognize any of these warning signs, it’s time for an immediate change.

1. It doesn’t resonate with your audience

A website should be designed with the ideal customer profile in mind. This allows customers to be targeted through key phrases, inbound and outbound marketing tactics. Websites shouldn’t be an online brochure, they should engage browsers and keep them coming back for more.

2. It’s not mobile friendly

Customers are always on the go, and your website should be too. Think about your own habits and how often you use a phone or tablet to browse the internet. If customers are required to pinch and zoom in on your website, chances are they’ll find another site to visit. Responsive websites automatically adjust to fit all devices. Plus, Google ranks mobile-friendly websites higher on search results!

3. Site speed is slow

A first impression is made in under five seconds and those five seconds shouldn’t be spent waiting on the page to load. According to Google Data, if a website takes longer than three seconds to load, you risk losing 53% of visitors. The average online visitor only spends two minutes on site—don’t make them wait!

4. The website ranks poorly on search engines

Search keywords and phrases related to your industry, now examine the page 1 results. Do you click on the top result or scroll to the bottom and pick the last option? It’s extremely important to have a search optimized website that prospects can readily find.

5. Graphically dated

Prospective customers want to see recent work, not outdated graphics, old pictures and stale content. A website should be modern, visually appealing, easy to navigate, and most importantly, better than your competitors. Redesigning your website will raise the perception and trustworthiness of your company.

6. The bounce rate is too high

If visitors aren’t resonating with the website content,  it’s possible that it is outdated or the load time is painfully slow.  In these cases, they’ll “bounce.” The bounce rate is the percentage of users who visit a site and leave after only viewing one web page. A bounce rate under 50% is ideal.

7. Old, Older, Oldest

Keep it new and keep it fresh. Websites should be redesigned every 3-4 years. Blogs and news articles should be updated every month. Current events should reflect what’s upcoming, not what occurred two years ago. Google and other major search engines want to share dynamic and active websites. Regularly updated sites help improve search engine rankings.

Take the next steps into your hands and update your online presence. View samples of Gotham Industrial Marketing’s gallery of US-built website designs for manufacturers, or request a quote at https://industrialmarketingexperts.com/contact.html.

 

Everything on the Internet is a visual experience. If your manufacturing website isn’t constructed with up-to-date design standards, prospects will have a bad experience. And much like in brick-and-mortar scenarios, you don’t want anyone to feel this way about your company.

That’s why it’s so important to have a fresh, mobile-friendly updated website design every three to four years.

You don’t want prospects visiting your website, only to believe that you can’t provide a quality service or product because you don’t have a quality website.

A quality website design does a few things for a business, including:

  • Establishing a great first impression
  • Builds trust for your brand
  • Helps search engine rankings

Great Website Design Makes a Great First Impression

Good content will keep readers on the page. But the responsibility of a first impression lies deeply with the website design team.

It takes people less than two-tenths of a second to form an opinion about your brand, based on the design of your website.

So, what does that mean to you? Well, if a prospect comes to your website and it looks outdated, confusing, slow or difficult to navigate, they may automatically associate those words to your entire business. And that’s not something you want.

You only get one first impression. Just one.

And a good website design is the foundation for that. If you neglect it, then you’re setting yourself at a disadvantage from the first time someone interacts with your website.

Good Website Design Establishes Trust

In a test entitled Trust and Mistrust of Online Health Sites, valuable information can be gleaned on how design impacts trust. The study took 15 participants and had them evaluate their impressions of several websites.

Of all the trust factors mentioned, a shocking 96% related to website design.

Some of the top design issues that caused mistrust included:

  • Not mobile-friendly
  • Inappropriate website name
  • Poor navigation
  • Busy, complex layouts
  • Pop up advertisements
  • Boring design, especially in regard to color
  • Small text size
  • Slow website speed
  • Bad search indexes/facilities

Your manufacturing business can overcome each of these issues with a fresh, updated web design. Current design practices address each of these problems, which means you won’t have to worry about visitors not trusting your business.

Fresh, Mobile-Friendly Website Design Helps Search Engine Rankings

Not only is it important to have a website that looks as good on a desktop as it does on a mobile phone, but Google recently announced that they will place more importance on responsive (mobile-friendly) design when it comes to search engine rankings. According to Google:

“ We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searchers in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

This development means that businesses wanting to rank in the search engines must invest in a fresh, mobile-friendly website design. Neglecting this process puts you at risk of dramatically dropping your search engine rankings.

Your company deserves a great website design and impressive first impression. Make the investment. Learn more at www.industrialmarketingexperts.com/website-design-for-manufacturers.html

 

 

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