marketing for foreign manufacturers
 ShopifyVolusionBig Commerce 
Monthly cost at Premium Level$299$269$299.95 up to $400K in sales, beyond that, additional cost
Includes ecommerce website and blog
Ease of DesignEasyDifficultEasy
Unlimited products
Design themesBest, 220, themesWorstMiddle, 126 themes
Staff accounts15unlimiitedunlimiited
Designated account manager❌ but offer personal help 24/7
24/7 support
Manual order creation
Discount codes
SSL certificateFree$89 a year$79 a year
Abandoned cart recovery
Gift certificates
Professional reporting
Third-party calculated shipping rates
Mobile optimization
Wordpress Integration✅ but requires two domains, easy integration✅ but requires two domains, complex integration
SEO customizable✅ easy to manage✅ hard to manage
ERP Integration✅ with 3rd party
CRM Integration✅ with 3rd party app❌ a CRM connected to the site is available
API Syncing ✅ with 3rd party
Analytics dashboard✅ with 3rd party
Google analytics integration
Facebook Integration (Shop)List products on FB but click through to storeList products on FB but click through to store
Twittter Integration (Shop)
Pinterest Integration (Shop)
Amazon Integration (Shop)Coming soonComing soon
Ebay Integration (Shop)Integration requires 3rd party app
Email Integration✅ via app✅ free Mailchimp
Shipping discountup to 74%, Competitive shipping rates from USPS, UPS, or DHL Express.Easy Shipping App. Best USPS shipping rates, including exclusive Flat Rate Green cubic pricing on qualifying packages, plus access your negotiated FedEx and UPS ratesUSPS, UPS, FedEx, DHL, Canada Post and more, and save over 50% on USPS Post Office and online rates.
Print shipping labels
USPS Priority Mail Cubic® pricing
Fraud analysis✅ with an app
Online credit card rates2.4% + 30¢2.15% + extra fees charged for reward and international cards2.2% + 30¢
In-person credit card rates2.4% + 0¢❌No direct option offered, requires gateway2.75%, Square
Transaction Fees0.0050.0215None
Register shifts of transaction periods
Hardware peripheral support
Staff POS PINsUnlimitedUnlimitedUnlimited
Customer refunds
SecurityPCI Level One CompliantUnknown ISO/IEC 27001:2013 certified and PCI DSS 3.1, Level 1 certified as both a Merchant and Service Provider.
Back up and restore1st time free, additional times $199✅ three redundancies
Digital wallet payment
Server uptime0.99980.9990.9999
Abandoned Cart Email Reports
Ease of accepting online payment
Available Payment Gateways703440

Shopify integrates with QuickBooks, Sufio, Xero, TaxJar, Less Accounting, Taxify, Billy, AngelBooks, Freshbooks, and more.

Volusion integrates with Small Business Accounting, QuickBooks, Xero, and Peachtree, via third-party apps.

BigCommerce integrates with Xero, Sufio, QuickBooks, TaxJar, Avalara, Sage, and more.

ShopifyTM, VolusionTM and BigCommerceTM are owned by the respective trademark owners. Where a trademark or brand name is referred to it is used solely to describe or identify the products and services and is in no way an assertion that such products or services are endorsed by or connected to Gotham.

This year Gotham, LLC is celebrating our 20th year of providing marketing, advertising and public relations to our business-to-business clients. Although the economy is extremely challenging, 2008 was our best year ever. We are committed to making 2009 another stellar year by focusing on operations and providing the highest level of service we can to our existing clients. Most of our clients realize that more now than ever they need our expertise in clear communications and strategic critical thinking.

Last year, we rolled out an innovative concept called X-Factor Web Marketing, which blends public relations with Search Engine Optimization ( to help company’s reach the top of a random search. This concept became so successful among clients hungry for measurable Return On Investment we have now spun it off as a separate company.

We all need to remember that a recession is a temporary phenomenon. Those who market will emerge stronger than those who don’t. I also believe that the business climate since 2001 hasn’t been all that great. It will take persistence, strong will and focused leadership to fight through this recession.

What could you say about yourself in 30 seconds that would sound memorable but not “needy”? Create a good sound bite that communicates your personal brand. This concise but comprehensive personal summary is often referred to as the “elevator speech” because you have a limited amount of time in which to deliver it.

The elevator speech should identify who you are, provide a unique and memorable fact, explain what you do, why you’re good at it, and how a business could benefit from your skills and experience. Remember, you have 30 seconds.

For example, if you’re an experienced truck driver with a background in logistics, you might say:
“Hi, I’m Tom Trucker. I’m a professional truck driver and logistics expert. I started out in the logistics field planning efficient truck delivery routes for a major company. I transitioned to driving cross-country truck routes 10 years ago. I’ve probably transported more live chickens back and forth on old Route 66 than anyone in the business! Still, I love having been on both sides of the fence, since it’s given me an understanding of both planning and executing transportation logistics in a variety of business settings.”

You’ve established that you’re a trucking expert, given them relevant background, provided a memorable fact – Route 66, and branded yourself as a professional and dedicated trucking/logistics product.

© 2020 Gotham Industrial Marketing. All Rights Reserved.