Early in the life cycle of a business, the owner may be responsible for all aspects of the business, including sales, marketing, production, and accounting. As the enterprise grows, this becomes unsustainable and limits cash flow. Some responsibilities need to be outsourced to permit the enterprise to grow beyond the capabilities of a single person.
Having adequate cash flow enables investment to grow the business, meet payroll, and the hiring of ancillary services such as legal and accounting experts. To ensure a strong cash flow, a growing company’s goal should be to build a “marketing machine” that works day and night to generate the right prospects and increase sales. To maximize effectiveness, this should be a combined effort between marketing automation and sales outreach.
The process of building an effective marketing machine should include:
Another great way to build a marketing machine is to engage in online marketing for manufacturers, including ongoing content creation and distribution on both your website and social media channels. Support this effort with an ongoing pay-per-click program that helps your ads appear on page one of search engines. This will help communicate your offering to a focused demographic and a specific geographic location to attract the best prospects for your business.
For more information on building a sales and marketing machine for your company, visit www.IndustrialMarketingExperts.com.
One of the biggest mistakes in industrial product marketing is not identifying or describing your products or services to the customer. Keep your descriptions simple and understandable for the greatest marketing success.
Rather than trying to be all things to all people, find your niche. To get ahead, focus on your strengths, what you do best, and how you are different from the competition.
Find your target audience and gear your marketing plan to that audience. Marketing to a defined group allows you to better control how your message is received.
Too often, businesses focus their marketing toward bringing in new customers rather than capturing repeat business.
By building relationships with your current customer base, you generate brand loyalty and longevity and save marketing dollars. It typically costs four times more to recruit a new customer than to retain an existing one.
Timing is everything when it comes to marketing. Planning your B2B industrial marketing campaigns in advance allows you to generate greater interest and better target your audience for seasonal sales, new products and services.
Continuously using the same marketing format, such as print only, limits your creativity when it comes to promoting your business and product. Get out of the marketing rut and discover new ways to promote your marketing message.
No matter how fantastic your service or product may be, the message you send out says it all. Make sure that your headlines have impact and that your copy is loaded with benefits, not just features.
Don’t encourage your customers to follow blogs, Twitter and Facebook accounts if you’re never going to use them. Commit to regularly refreshing your entries and posts with exciting updates, offers and news for your customers.
If your budget is limited, evaluate the use of your marketing dollars and see where they can best be spent. Create campaigns where customer responses can be tracked, measured and analyzed through resources such as Google Analytics.
Getting the word out is simple with print and web marketing available today, but enticing the reader to go the next step in contacting your company can be tough. Creating a dynamic call to action with phrases such as “Download Now, Click Here, Receive Free Tips, and While Supplies Last” generates excitement and motivation while increasing your chances of turning a prospect into a customer.
To add new life to your marketing program, contact the industrial marketing experts at Gotham, LLC.
So, you’re about to release a new industrial product and you want to make some sales?
In order to maximize your launch, you need to create a strong marketing strategy. It will guide your marketing efforts and ensure that you get the biggest bang possible. When it comes to promoting new industrial products, here are 7 core tactics for the campaign.
When someone opts in to your email list, this is called “permission based marketing”. It’s a way to get your message in front of people who want to hear from you. Develop an engaging, custom email blast (eBlast) announcing your new product. Include details, high-quality images and a strong call-to-action.
There are many ways manufacturers can connect with customers using social media. If you’ve developed a following prior to the new product launch, don’t be afraid to craft an announcement to your followers. They’ll be interested in the new release, and may help spread the word.
The home page of your website should feature a link to the new product’s page. This is an easy way to spread the word to new website visitors that may be interested in the product.
A press release is paramount to creating word of mouth buzz for any new product launch.
If your customers would like to see the product in action, put together a high quality video demonstration. It can both engage customers and answer questions that they may have about the product. Product releases can include links to YouTube.
Time your new industrial product launch with a trade show promotion. This builds excitement and anticipation around a new product.
Whether you’re supporting trade show efforts or passing them out to local leads, a well-designed brochure can do wonders for your new product launch. Invest in the product with a professionally designed sales tool.
Are you releasing a new industrial product soon? If so, make sure to implement these seven promotional tactics into your marketing strategy. Your new product deserves the best hype possible, and these techniques can make that a reality.
Visit Gotham, LLC at www.industrialmarketingexperts.com.
We’re living in the digital age. Traditional marketing methods for selling industrial products are being replaced with digital marketing strategies that embrace evolving technologies. But the replacements don’t stop with your marketing department.
Even traditional sales strategies are receiving an upgrade with the emergence of new tactics. Long gone are the days where you have to spend all day trying to find customers. Today, through the use of new sales techniques, customers have the information and technology to find you.
21st century selling puts the buying power into the hands of the consumer. This is great news for industrial businesses, because they don’t have to spend as many resources manually tracking down cold leads. Today’s sales funnel would look something like this:
Seems much easier, doesn’t it? By the time a prospect reaches out to you, they’re near the bottom of the funnel. That makes the sales department’s job much easier.
When it comes to this new type of sales funnel strategy, there are a few tips to keep in mind: