marketing for foreign manufacturers

So, you’re about to release a new industrial product and you want to make some sales?

In order to maximize your launch, you need to create a strong marketing strategy. It will guide your marketing efforts and ensure that you get the biggest bang possible. When it comes to promoting new industrial products, here are 7 core tactics for the campaign.

1. Develop Engaging eBlasts

When someone opts in to your email list, this is called “permission based marketing”. It’s a way to get your message in front of people who want to hear from you. Develop an engaging, custom email blast (eBlast) announcing your new product. Include details, high-quality images and a strong call-to-action.

2. Make a Social Media Announcement

There are many ways manufacturers can connect with customers using social media. If you’ve developed a following prior to the new product launch, don’t be afraid to craft an announcement to your followers. They’ll be interested in the new release, and may help spread the word.

3. Create a Feature on the Home Page

The home page of your website should feature a link to the new product’s page. This is an easy way to spread the word to new website visitors that may be interested in the product.

4. Submit a Press Release

A press release is paramount to creating word of mouth buzz for any new product launch.

5. Produce a High-Quality Video Demonstration

If your customers would like to see the product in action, put together a high quality video demonstration. It can both engage customers and answer questions that they may have about the product. Product releases can include links to YouTube.

6. Promote the Product at a Trade Show

Time your new industrial product launch with a trade show promotion. This builds excitement and anticipation around a new product.

7. Design a Beautiful Product Brochure

Whether you’re supporting trade show efforts or passing them out to local leads, a well-designed brochure can do wonders for your new product launch. Invest in the product with a professionally designed sales tool.

Are you releasing a new industrial product soon? If so, make sure to implement these seven promotional tactics into your marketing strategy. Your new product deserves the best hype possible, and these techniques can make that a reality.

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According to a recent survey provided by TMG Custom Media & Marketing Tech Blog, 61% of consumers said that they feel better about a company that delivers custom content on a consistent basis.

That’s an impressive statistic.

With every passing day, it’s becoming more and more important to invest in content. The value it brings businesses of all industries is clear.

By ignoring the statistics, companies fall further and further behind their competitors.

Content Marketing:

Helps With Search Engine Optimization

Search engines like to see dynamic websites. That means that you need to keep it updated with new, valuable content. If your website isn’t changing, then Google may see it as an abandoned property that’s no longer relevant.

Content marketing keeps fresh content flowing, which indicates that you’re offering continued value to search engine users. And that can lead to higher rankings.

Educates Prospects and Builds Trust

People buy from those that they know, like and trust. By delivering educational content that provides solutions to your prospect’s problems, you’re building that trust.

It shows that you’re invested in their success. And when people feel like you’ve invested in them, they’re more willing to invest in you.

Creates Industry Authority

When you’re offering valuable, educational content, readers will start to see you as the expert. This positions your company as the industry authority, which can lead to increased brand awareness and revenue.

If you want to be a leader and beat competitors, content marketing can help you achieve it.

Caters to the Customer’s Needs

People don’t like to feel like they’re being sold something. Consumers want to feel in control of the situation and make our own decision. In the case of social media, people linked to your page desire message updates.

And that’s why content works well.

It gives the control back to the customer. They can learn about your company, expertise and services via the content you publish. Then they can make the decision to contact you and purchase from your company.

Are you invested in content marketing? Don’t fall any further behind. Make the leap and reap the benefits that this valuable marketing technique can bring!


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Need help with content marketing for your industrial or marketing company? Contact content marketing experts at Gotham, LLC at


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