The Importance of Having a Fresh, Updated Website Design

 

Everything on the Internet is a visual experience. If your manufacturing website isn’t constructed with up-to-date design standards, prospects will have a bad experience. And much like in brick-and-mortar scenarios, you don’t want anyone to feel this way about your company.

That’s why it’s so important to have a fresh, mobile-friendly updated website design every three to four years.

You don’t want prospects visiting your website, only to believe that you can’t provide a quality service or product because you don’t have a quality website.

A quality website design does a few things for a business, including:

  • Establishing a great first impression
  • Builds trust for your brand
  • Helps search engine rankings

Great Website Design Makes a Great First Impression

Good content will keep readers on the page. But the responsibility of a first impression lies deeply with the website design team.

It takes people less than two-tenths of a second to form an opinion about your brand, based on the design of your website.

So, what does that mean to you? Well, if a prospect comes to your website and it looks outdated, confusing, slow or difficult to navigate, they may automatically associate those words to your entire business. And that’s not something you want.

You only get one first impression. Just one.

And a good website design is the foundation for that. If you neglect it, then you’re setting yourself at a disadvantage from the first time someone interacts with your website.

Good Website Design Establishes Trust

In a test entitled Trust and Mistrust of Online Health Sites, valuable information can be gleaned on how design impacts trust. The study took 15 participants and had them evaluate their impressions of several websites.

Of all the trust factors mentioned, a shocking 96% related to website design.

Some of the top design issues that caused mistrust included:

  • Not mobile-friendly
  • Inappropriate website name
  • Poor navigation
  • Busy, complex layouts
  • Pop up advertisements
  • Boring design, especially in regard to color
  • Small text size
  • Slow website speed
  • Bad search indexes/facilities

Your manufacturing business can overcome each of these issues with a fresh, updated web design. Current design practices address each of these problems, which means you won’t have to worry about visitors not trusting your business.

Fresh, Mobile-Friendly Website Design Helps Search Engine Rankings

Not only is it important to have a website that looks as good on a desktop as it does on a mobile phone, but Google recently announced that they will place more importance on responsive (mobile-friendly) design when it comes to search engine rankings. According to Google:

“ We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searchers in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

This development means that businesses wanting to rank in the search engines must invest in a fresh, mobile-friendly website design. Neglecting this process puts you at risk of dramatically dropping your search engine rankings.

Your company deserves a great website design and impressive first impression. Make the investment. Learn more at www.industrialmarketingexperts.com/website-design-for-manufacturers.html

 

 

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