marketing team

Choose Industrial Marketing Support Wisely

Remember the movie scene from Indiana Jones and the Last Crusade where he had to choose from the grails wisely to avoid death? Like Indy choosing drinkware, decisions regarding marketing help can make or break you. My 30-year career has been devoted to helping industrial companies strategically market their products and services, build revenue, and, in many cases, improve the valuation of these firms for a better “cash out.” Industrial companies that depend on business-to-business (B2B) relationships have a few options for marketing: 1. Do it yourself 2. An “everyman” agency that will work for you . . . and Read More

A CRM Can Improve Your Selling Performance

CRM (Customer Relationship Management) software is more accessible and affordable now more than ever. Popular services such as Salesforce, HubSpot and Dynamics365 offer immense leverage over big data for manufacturing businesses of all sizes. Most companies are adopting inbound marketing strategies that are yielding a higher volume of qualified leads. Purchasing and implementing a CRM system can greatly enhance the ability to capture and act on this higher volume of leads, automate follow-up and task reminders and ultimately lead to growth in sales and customer satisfaction. Let’s break down how you can get the most utility from a CRM system Read More

3 Tips for Choosing the Right Industrial Marketing Team

Many industrial companies outsource their marketing efforts. A primary reason to contract with an industrial marketing firm is the overhead to maintain an internal marketing team that can keep up with strategic planning and the demands of ever-changing best practices of SEO (Search Engine Optimization), social media marketing, paid digital advertising (AdWords, Pay-per-click), print ads, media reps, maintaining the company website and more. It is critical to select a team that understands your business goals and is agile, responsive and experienced enough to build your brand both online and off. Below are a few tips to help you make a Read More

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