Website Design

Smarter Marketing: Leveraging Google Analytics

Ever wondered why your leads are thin, or your close rate isn’t happening for the leads you do receive?  Google Analytics is a free website resource that monitors websites, allowing you to gain valuable insight into your audience.  Discover traffic sources, visitors’ demographics, which pages they visit and which cause them to exit. With this marketing intelligence, you’re able to improve areas of the site that are weak. Products and services on pages that are trending upward can be relayed to the sales force to act upon. By monitoring the traffic and the audience location, a more accurate connection can Read More

The Importance of Search Engine Optimization for Industrial Manufacturers

It’s always nice to be number one—especially on Google! Each second, Google processes over 40,000 queries—adding up to 3.5 billion searches each day. However, there are only an average of 8.5 results on page one and a measly 5% of people continue their search onto the second page. It’s critical for your industrial company to rank page one of Google! Search Engine Optimization (SEO) is a tool that allows you to receive natural and free (organic) web traffic from major search engines such as Google, Yahoo/Bing. These search engines represent 98% of all search traffic. For industrial manufacturers, SEO is Read More

Top 7 Signs Your Website Needs a Redesign

Think of a website as a first handshake. A firm handshake with confident eye contact makes a great impression. Flimsy, clammy handshakes don’t inspire confidence and can lose a sale. Does your website inspire confidence, credibility and trust? Put yourself in your prospects’ shoes and evaluate your website based on this 7-step checklist. If you recognize any of these warning signs, it’s time for an immediate change. 1. It doesn’t resonate with your audience A website should be designed with the ideal customer profile in mind. This allows customers to be targeted through key phrases, inbound and outbound marketing tactics. Read More

The Importance of Having a Fresh, Updated Website Design

  Everything on the Internet is a visual experience. If your manufacturing website isn’t constructed with up-to-date design standards, prospects will have a bad experience. And much like in brick-and-mortar scenarios, you don’t want anyone to feel this way about your company. That’s why it’s so important to have a fresh, mobile-friendly updated website design every three to four years. You don’t want prospects visiting your website, only to believe that you can’t provide a quality service or product because you don’t have a quality website. A quality website design does a few things for a business, including: Establishing a great Read More

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