Uncategorized

The Importance of Search Engine Optimization for Industrial Manufacturers

It’s always nice to be number one—especially on Google! Each second, Google processes over 40,000 queries—adding up to 3.5 billion searches each day. However, there are only an average of 8.5 results on page one and a measly 5% of people continue their search onto the second page. It’s critical for your industrial company to rank page one of Google! Search Engine Optimization (SEO) is a tool that allows you to receive natural and free (organic) web traffic from major search engines such as Google, Yahoo/Bing. These search engines represent 98% of all search traffic. For industrial manufacturers, SEO is Read More

Straightening Out Lead-handling

Sales and marketing are joined at the hip. Think of marketing as the big umbrella under which sales, advertising and public relations all fall. Advertising and public relations can be organized and managed. It’s salespeople who typically are the wild cards in the marketing mix. Salespeople are by nature extroverted and inclined to be persuasive and persistent in order to close the deal. Yet, some of my clients have spent tens of thousands of dollars on fancy Customer Relations Management (CRM) systems, only to have their salespeople enter inferior prospect data – or none at all. Sloppy data-collection is a Read More

Survive and Thrive

This year Gotham, LLC is celebrating our 20th year of providing marketing, advertising and public relations to our business-to-business clients. Although the economy is extremely challenging, 2008 was our best year ever. We are committed to making 2009 another stellar year by focusing on operations and providing the highest level of service we can to our existing clients. Most of our clients realize that more now than ever they need our expertise in clear communications and strategic critical thinking. Last year, we rolled out an innovative concept called X-Factor Web Marketing, which blends public relations with Search Engine Optimization (http://www.x-factormarketing.com) Read More

The Elevator Speech

What could you say about yourself in 30 seconds that would sound memorable but not “needy”? Create a good sound bite that communicates your personal brand. This concise but comprehensive personal summary is often referred to as the “elevator speech” because you have a limited amount of time in which to deliver it. The elevator speech should identify who you are, provide a unique and memorable fact, explain what you do, why you’re good at it, and how a business could benefit from your skills and experience. Remember, you have 30 seconds. For example, if you’re an experienced truck driver Read More

Sign Up For Industrial Marketing Tips

Delivered right to your inbox 1-2 times a month. New blog posts, tips, and resources for industrial marketers.